【作者】 赵雷；

【导师】 袁牧；

【作者基本信息】 苏州大学 ， 设计艺术学， 2007， 硕士

【摘要】 书籍作为人类表达思想、传播知识、传递信息的重要载体,其装帧设计是非常重要的。随着我国商品经济的发展,图书的商品属性突显出来。其装帧设计质量的高低,不仅关系到图书本身的品位、出版社的形象,而且直接影响到了图书的销量。无论是选题、策划、设计、制作等环节,都要注重图书在市场上的定位,了解不同层次读者的需求和审美情趣。在整个过程中设计师应该倾听读者与发行人员的意见,使书籍装帧设计定位准确。优秀的书籍装帧设计应该是恰当地体现形式与内容的有机结合,是内容美与形式美的统一体。因此做为一名书籍装帧设计师除了精通本专业的知识和技能,需要博取政治、历史、文学、科学技术等以及其他门类的知识。了解本行业材料、印刷等方面的相关知识,在作者、编辑和读者之间架起一座理想的桥梁。更多还原

【Abstract】 As a very important carrier for people to express ideas, diffuse knowledge and transmit information, the book design seems of great importance. As the development of market economy in China, the commercial attribute of books becomes emerging. The quality of book design not only concerns the taste of the book and the reputation of the publishing house, but also affects the sales of books directly. No matter on which steps as choosing topics, planning, design and execution, the designers should always attach great importance to the orientation of book in the market and be acquainted with the demands and taste of readers from diverse levels. The designers are supposed to listen attentively to the opinions of readers and publishers in order to make the orientation of book design more exactly. Outstanding book design should appropriately embodies the combination of content and form organically, which is an unification of beauty from content and form. Therefore, as a book designer, he should try to acquire knowledge of politics, history, literature, technology and some other subjects besides the knowledge of his own major. Only by understanding the related knowledge concerning material and printing of his own calling, can the book designer build an ideal bridge among writers, editors and readers.更多还原