【作者】 郑红；

【导师】 姜竹松；

【作者基本信息】 苏州大学 ， 设计艺术学， 2007， 硕士

【摘要】 本文从海派文化与上海电话卡平面设计文化内涵、设计语汇的规律,探讨上海电信电话卡平面设计的未来发展趋势及解决现存问题的途径。上海文化具有浓厚的地域特色,西方文化和中国传统文化在这里相互融合,形成具有独特地方风格的海派文化。上海电话卡作为平面设计的载体,涉及到生活的方方面面,风格多样,题材广泛,特别注意时尚和市民趣味,尤其是受到了海派文化的明显影响。本文通过对上海近二十年发行的电话卡进行归纳整理,从海派文化的角度出发,对上海电话卡的设计题材、风格、民俗性、文化性等方面分析,并与国外和港澳台产品进行比较,对海派文化与电话卡平面设计之间的关系进行了理论研究,为改进上海电话卡平面设计提供参考。更多还原

【Abstract】 This paper studies the relationship between the phone card’s design in Shanghai and Shanghai regional culture, and the development trend of the phone card’s design in Shanghai. Shanghai regional culture is very distinctive, western culture and Chinese traditional culture syncretize here and come into being Shanghai regional culture. The phone card’s design relates to many aspects of the daily life, its themes and styles are multiple, and were influenced by Shanghai regional culture. In this paper, the theme, style of the phone card’s design, and the relationship between the phone card’s design and folk-custom in Shanghai are studied, it also was compared with those in Hong Kong, Taiwan, Macao and Japan. The relationship between the phone card’s design and Shanghai regional culture was studied theoretically; there are many implications for the improvement of the phone card’s design in Shanghai.更多还原