【作者】 陈丽君；

【导师】 许春漫；

【作者基本信息】 福建师范大学 ， 图书馆学， 2007， 硕士

【摘要】 本研究是在网络经济新形式下，从理论、一些权威的调查报告与有代表性的调查、统计数据等方面，基于网络环境下用户信息需求的心理、行为特点与规律的详细分析，找出了目前信息服务市场中用户尚未满足的需求与服务不完善的需求，以此来寻求数字图书馆开展电子商务信息服务的外部市场环境机遇；并根据数字图书馆本身所具备的开展电子商务信息服务的优势、特点，并借鉴电子商务在服务、营销理念与技术实现方面比较成熟可行的解决方案，以及国外数字图书馆开展电子商务信息服务的成功经验，提出了在全新服务理念指导下，数字图书馆开展电子商务信息服务所采取的独特服务模式，并且详细论述了每种服务模式的服务内容与具体实现方式；在文中最后一部分析了数字图书馆为更好地顺利推进电子商务信息服务模式可能面临的问题与障碍，并提出了相应的对策、建议与解决措施，以便于更好地为用户提供更具知识化、专业化的信息产品与服务，从而更有效地缓解网络环境下人们面临的“信息泛滥”与“知识饥渴”之间的矛盾。更多还原

【Abstract】 The research finds out the needs that users are not content with and the serviceremains to be improved in the information service market ,in terms of theoretical、someauthoritive research reports、typical research、data material and so on, and based on thedetailed analysis of psychological、behavior information needs characteristics and law inthe network environment, in order to find out the external market opportunity of digitallibrary carrying out electronic commerce service. According to the advantage and traits ofdigital library itself carrying out electronic commerce information service, uses the moremature and feasible solutions in terms of service、marketing notion and technicalrealization of electronic commerce, as well as the successful experience of foreigncountry digital libraries carrying out electronic commerce service for reference, putforward the unique service model adopted by digital library providing electroniccommerce directed by the new service notion, and expounds in detail the specificrealizing ways and service content of every service model. In the last part of the thesis,the author analyses the possible problems and barriers faced by the digital library whencarrying out electronic commerce service and proposes the corresponding countermeasures、suggestions and solutions so as to providing better knowledgeable、professional information products and service, effectively relieves the contradiction of"information flooding" and "knowledge hunger" faced by people in the networkenvironment.更多还原