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企业战略中智慧的运用

Use of Wisdom in Enterprise’s Strategy

【作者】 赵桂娟

【导师】 张东生;

【作者基本信息】 河北工业大学 , 企业管理, 2006, 硕士

【摘要】 在经济全球化的背景下,提高企业在全球经济中的竞争力已成为一个现实而又迫切的问题,在这种情况下,全力加强企业战略管理成了解决这一问题的重要途径。我国学术界研究以及企业学习和应用的企业管理理论、特别是企业战略管理理论,主要是来源和发展于西方的。这就造成了我国企业在实践中对管理理念的迷失,对西方管理思想和方法的误读和盲从,对中国传统文化和人文环境的忽视。战略管理也是如此,在八十年代开始引入国内以来,战略管理理论不断发展,但由于每类战略理论所涉及的理论基础、产生的历史背景以及研究视角不同,所以在应用上产生两方面的问题:一是因为产生和应用的环境不同,西方的理论在我国的应用并非总是和都是适合的;二是如果我们要战胜西方的企业,只是应用更适合于西方企业应用的理论几乎没有可能。正是基于此种认识,本文研究了如何将人类智慧、特别是中国人的智慧应用于企业战略管理当中,将他们与西方战略管理理论与方法相结合,建立更适合于中国企业应用的新的战略管理理论。论文在对国内外大量企业成功与失败的案例总结的基础上,提出了战略的有用性表现为企业之间的差异,进而提出了战略有用性的根源在于人类智慧的运用和战略的本质是智慧的运用的论点。紧接着,论文归纳了西方战略管理理论和方法中、以及世界许多知名企业战略中所蕴含的智慧,然后将中国从古至今的优秀军事战略智慧以及政治、哲学智慧等融入于现代企业战略管理理论中,建立了更适合于中国人逻辑思维的“顺势、借力、用巧”的新的战略管理理论框架,并给出了“知己、知彼、知势”的新的战略分析方法。建立在上述研究的基础之上,文章还预示了未来智慧型组织出现的趋势,并给出了智慧型组织的定义,描述了它的特征,对如何建立智慧型组织提出了一些建议。

【Abstract】 Around global economic, Increasing organization’s competition power becomes a exigent problem. The important approach is attaching importance to strategic management. In our country, lots of management theories which specialists study and enterprise use, all come from west countries, This results in wilderment of our management practice, misunderstanding and misfllowing west management mindset and method, ignoring our country tradition culture. Strategic management is so, Although it develops all time from introduced in our country, it has localization in the practice of management, because every strategic theory come from different background, It has two problems when use these strategic theories: west strategic theories are not all and always adaptive; If our enterprises want to overtake foreigners, It is impossible to use west strategic theories. Taking cognizance of this, the paper studies how to use man’s wisdom, especially Chinese people’s wisdom in strategic management. I combine great philosophy wisdom in our country to advanced strategic ideology in west, establish new strategic management theory which is suitable for our enterprises.This paper study the experiences of many enterprises, include domestic and foreign. Bringing forward that usefulness of strategy lead to diversity among enterprises, Then summarizing a proposition that the essence of strategy is the use of wisdom.Then this paper conclude wisdom in west theories, and in famous enterprise. It introjects warlike, philosophical and politic wisdom to strategic management, establish new strategic management theory: temporize, recur to power, use resource skillfully, and ways of analysis for strategic management: know yourself, know others, know trend. It is suitable for Chinese logistic thought.In this study foundation, the paper also indicates the future trend of organization: wisdom organization. And defines it, describes its character. At last I propose how to establish this organization.

  • 【分类号】F272
  • 【下载频次】642
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