【作者】 马潇；

【导师】 罗寿枚；

【作者基本信息】 华南师范大学 ， 人文地理学， 2007， 硕士

【摘要】 随着中国城市旅游的不断发展，旅游体验的质量逐渐成为旅游过程中游客关注的核心。因此，洞悉游客在城市旅游过程中旅游体验的心理机制，探讨城市体验型旅游产品的开发模式，成为满足游客当前以及未来旅游需求的重要手段，也成为保持中国城市旅游良性、有序、可持续发展的有效途径。旅游产品类型的单一导致了中国旅游业内长期的低价恶性竞争，不但经营利润微薄，而且在一定程度上造成了游客对业界的质疑和不满，游客旅游体验的质量也因此长期处于低水平的状态之中，进而影响到了目的地城市的对外形象。应努力开发适应城市旅游发展的新型旅游产品，以提高游客旅游体验的质量；促进旅游地城市旅游资源的深度挖掘；避免旅游业内部的恶性竞争；保证游客能够正确深入地了解目的地城市。本文是理论探讨与实证性研究的结合，主要从游客心理需求的微观角度研究城市体验型旅游产品的开发模式问题。概括起来，主要从以下几个方面进行探讨。(1)系统总结国内外关于体验型旅游和旅游体验的研究成果，探索城市体验型旅游产品开发模式的优秀思想和开发理念，探求主要的研究思路和方法。(2)明确城市体验型旅游产品在旅游产品谱系中的位置，归纳出城市体验型旅游产品的定义和特点，明确城市体验型旅游产品的消费诱发机制，并结合市场调查分析了广州市进行体验型旅游产品开发的操作可行性。(3)找出城市体验型旅游产品开发在心理学上的理论支撑，将电影创作的基本方法引入开发实践中，提出了开发设计的十项原则和具体操作方法，进而归纳出城市体验型旅游产品开发的双轮结构模型。(4)结合市场调查对城市体验型旅游产品开发的可行性进行分析，认为城市体验型旅游产品在实践上有很强的开发可行性。最后，以广州为例，将上述方法应用于实践之中，提出广州城市体验型旅游产品开发的思路具体的开发方法。更多还原

【Abstract】 Chinese city tour industry has developed a lot; more and more tourists seriously focus on their tour experience instead of their payment’s value. To take in-depth research on the mental mechanism of tourists who tour in city, and on the development mode for UETP (urban experiential tourism product) is useful to cater to the tourists’ satisfy both at the present time and in the future. What’s more, it also can help Chinese urban tourism develop in benign, unruffled, and continuable way.Because of the weakness of tourism product’s multiformity, Chinese tour agencies compete each other in vicious way. They not only cannot make better profit, but also are difficult to conciliate tourists’ trust. What’s more seriously, the quality of tourists’ tour experience is so weak that cannot compare with the initiatory years of Chinese urban tourism. Meanwhile, the tour destination cities’ tour image is destroyed either. To produce new urban tourism products which can adapt to the development of city is very necessary and urgent. The reasons are following behind. First of all, it can improve the quality of tourists’ tour experience. Second, it gives a chance to seek after destination city’s tour recourses. Third, it prevents the tour agencies compete each other in vicious way. Fourth, it provides tourists opportunities so that they can realize the destination city in a correct way.This dissertation was one kind of research which combines theory and practice together. It paid more attention to the mode of UETP’s research from microcosmic viewpoint as tourists’ tour requirement. In generalized, it discussed the research of development for UEPT as following below.(1) The research achievements of experiential tourism and tour experience were generalized systematically, form which researchers can find many good ideas about the development for UEPT in theory and practice. Then we can conclude the main research concepts and methods.(2) In this dissertation, author confirmed the adscription of UETP among general tourism products, and pointed out its definition, characteristic as well as the inducing mechanism. Then, the author analyzed the feasibility of UEPT’s manipulating.(3) The author used psychological basic theory for reference to support the development theory, and pointed out its principle and method, then concluded the mode of development for UEPT.(4) After analyzed the feasibility of development for UEPT accord to the questionnaire and actuality, the author took Guangzhou city as an example, carried the development theory into execution, and carried out the concrete method and conception for Guangzhou UEPT’s development.更多还原