【作者】 李雪松；

【导师】 周焯华；

【作者基本信息】 重庆大学 ， 技术经济及管理， 2007， 硕士

【摘要】 20世纪90年代以来,随着经济全球化进程的加快、高新技术的迅猛发展、消费者偏好变化不断加快和市场竞争日益激烈,企业的经营环境发生了深刻的变化。为了生存和发展,越来越多的企业主动或被动走上了业务转型之路,其目的是拟通过对核心业务的性质和内容进行根本性变革,促进自身的全面转型和再生,以便与变化了的环境保持协调。对企业变革实践的这一新发展,本文采用定性分析与定量分析相结合,规范研究与实证研究相结合,数理模型分析与案例研究相结合,对业务转型实施与管理、转型绩效的评价等进行了较为深刻的研究,揭示了业务转型的基本规律,为中国企业实施业务转型提供了一定的理论参考。本文首先从业务转型的内涵、特征、动因、相关决策内容及类型划分等方面对业务转型这一主题进行了深刻的理论阐述。论文从业务转型的概念入手,对其主要特征做了规范,然后对业务转型的动因进行了分析。通过转型全局的把握,论文对企业业务转型的相关决策内容进行了提炼,最后从定量与定性的视角对转型的类型进行了划分,建立了业务转型的分类,构建了是否转型的判别标准。其次,对企业业务转型的实施与管理这一主题进行了系统地论述。本文沿着“业务转型前的路径与时机决策——转型过程中的策略选择——转型过程中的风险管理——转型后的绩效评价”这一主线,系统分析了企业该如何实施业务转型。论文建立了一套评价指标体系,用目标规划的思想建立模型,深入论述了业务转型方向的选择问题;联系产品生命周期理论,用概念模型和三次多项式曲线阐述了业务转型的最迟点和最佳期;论文引入博弈论的思想,结合利益相关者理论,对业务转型中的利益相关者之间的博弈进行了分析;论文还对业务转型中的风险管理、业务转型的绩效评价等方面进行了研究。最后,在理论分析的基础上,本文选择一个成功企业和具有较强代表性的行业——房地产业,进行案例研究和实证分析,为前文的理论分析提供了一定的现实佐证。通过案例研究,提炼了典型企业业务转型成功的经验启示。在实证分析中,通过建立了一套评价指标体系,用数据包络分析方法中的稳定性分析,对上市公司向房地产业转型的绩效变化进行了深入分析,得出了有意义的结论。更多还原

【Abstract】 With the wide spread of globalization, the fast development of high technology, the continuous change of consumer preference and the more fierce competition in the market in 1990s, the environments of enterprise operation have changed deeply. In order to survive and develop themselves, more and more enterprises are on the way to implement business transformation initiatively or passively to keep up with the change of environments. By means of fundamentally transforming the nature and content of core business, enterprises can promote themselves entire transformation and regeneration. By combining qualitative and quantitative analyses, normative and positive research, mathematical model analyses and case study, this paper gives comparatively analyses on the topic of business transformation, and reveals its basic law. It systematically studies and discusses how to implement and manage business transformation, how to measure the performance of transformation, etc. All of these supply theoretic basis for Chinese enterprises’business transformation.Firstly, this paper profoundly illuminates the topic of business transformation in the aspect of connotation, characters, motivation, relevant decision-making content and type partition. Starting with the idea of business transformation, this paper defines its concept, formulates its major character, and explains the motive of business transformation. In view of overall situation of transformation, the thesis refines the relevance decision-making content of enterprise’business transformation, classifies business transformation qualitatively and quantitatively, and structures the discriminant standard for transformation.Secondly, this paper illustrates the subject of implementation and management of business tranformation systemically. It demonstrates how to put business transformation into practice in the line of direction and opportunity decision-making before transformation, choice tactics in the process of transformation, risk management of transformation and performance measurement after transformation have been completed. Building a set of appraisal indexes and using a goal programming model, the thesis deeply discusses the problem of direction choice. With the help of the theory of product lifecycle, this paper uses concept model and cubic polynomial curve to illuminate the latest and best time point of transformation. Based on the theory of game analysis and stakeholders, this paper analyses the process of game between players in detail. It is argued in this paper that the result of business transformation is the balance of game between stakeholders. Lastly, it studies risk management and performance measurement of business transformation.Finally, on the basis of theoretical analysis, this paper made a case study and an empirical research by selecting a successful enterprise and representative industry—real estate business, which offers certain real roof to previous theoretical analysis. The theoretical analysis result of previous article is testified and sustained. This paper draws some lessons from the case study. Constructing a set of measurement indexes and using stability analysis in data envelop analysis, the paper analyzes the performance change of listed companies which had a business transformation to real estate industry. This empirical research reaches meaningful conclusion.更多还原