【作者】 盛绍波；

【导师】 马卫；

【作者基本信息】 南昌大学 ， 产业经济学， 2007， 硕士

【摘要】 汽车产业由于与国民经济许多部门有较强的经济关联度，一贯受到各国的高度重视。党的十六大提出把我国汽车产业发展成为国民经济支柱产业的政策，确立了汽车产业在国民经济中的战略地位，然而我国汽车企业的营销体系明显的落后于国际知名汽车集团，与美、日、韩等汽车强国差距较大，如何完善和创新我国汽车营销体系，做大做强我国汽车产业是摆在我国汽车产业界和政府面前的一个重大而现实的挑战性问题。本论文首先阐述了汽车营销体系的相关概念，介绍了国外汽车营销体系的概况和发展趋势，然后分析了我国汽车营销体系的现状及存在的问题以及经济全球化对我国汽车营销体系的影响；在此基础上，探讨了完善和创新我国汽车营销体系以及改善我国汽车营销宏观环境的相关政策；最后，通过分析汽车营销体系的一个案例，具体直接地说明了我国汽车营销体系的进步和不足。更多还原

【Abstract】 Because there is a strong economic connection between automobile industry andmany sectors of national economy, each nation attaches great importance toautomobile industry. The 16th national congress carried forward the policy thatautomobile industry should be developed into the leading industry of China andestablished the strategic status of automobile industry. The marketing system ofChina’s automobile industry is more backwards than famous automobile industry ofAmerica, Japan and South Korea, How to innovate and perfect the marketing systemof our national automobile, make the rise of China’s automobile industry is a reallysignificant and challenging matter for the world of China’s automobile industry andgovernment.The paper 1st introduces the important concept of marketing system ofautomobile and the present situation and the development tendency of marketingsystem of foreign automobile industry, the following part analyses the drawbacks inmarketing system of China’s automobile industry in terms of economic globalization.On the basis of the previous analysis, the paper gives advices for innovation andperfection in marketing system of China’s automobile industry and the environmentalperfection. The final part illustrates a case of innovation into marketing system ofChina’s automobile industry, which can directly show the drawbacks and progress inmarketing system of China’s automobile industry.更多还原