【作者】 张华明；

【导师】 任冠文； 滕健；

【作者基本信息】 广西师范大学 ， 旅游管理， 2007， 硕士

【摘要】 自助旅游已经成为一种时尚和个性化的旅游方式。随着旅游者出游经验的丰富,休闲时间的增加,旅游配套设施的完善,服务水平的提高,以及对人自身更加地关爱,自助旅游越来越有可能取代团队旅游,成为主流的旅游方式。特别是私家车在我国的发展和普及,居民出游能力增强,出游次数会增加,短途旅游会成为自助旅游的一种主要的旅游形式。户外运动和特种旅游在年轻人中很受欢迎,这也是自助旅游产品开发中不容忽视的一个问题。此外,房车旅游是自助旅游的一个亮点,虽然仅仅在大城市兴起,但毕竟是自助旅游一个新的产品,它的出现给这个日益庞大的市场带来了一种新喜悦。与团队旅游相比,自助旅游更加自由和休闲,对价格不是特别敏感,旅游者希望更深入的体验。自助旅游者对体验有更高的期望,甚至为了一次完整真实并值得回味的旅游体验,他们可以不计较旅游成本,心甘情愿为体验付出比团队旅游高出很多的费用。自助旅游发展如此迅速,以至于我们的社会、旅游主管部门和旅游企业,还没有充分的时间来应对,一个很显然的例子就是以自助旅游者为主要客户群体的一些网站,如携程网、e龙旅行网等,给传统旅行社带来了很大的冲击,这些旅游网站的知名度在短短的几年时间内得以迅速飙升,同时它们的盈利能力也让人瞠目结舌,这非常有力地说明了自助旅游市场具有很大的拓展空间。而要面对自助旅游这样一个蓬勃发展的市场,主管部门和企业应该如何适应这种趋势,以及怎样更好地为自助旅游者设计他们所需要的产品,这是在实践中不容回避的问题。本文不仅阐述了自助旅游“是什么”,“怎么样”,“去哪里”,而且从社会学和心理学回答了自助旅游受欢迎的原因,即“为什么”和“从哪里来”的问题,探讨了自助旅游者内在的价值行为,正是基于对自助旅游者具有高度的个性化需求的特征分析,文章提出了旅游产品的体验个性化设计方法,笔者认为这是一种更适合于自助旅游产品设计的方法。最后以阳朔作为案例进行实证研究,从而使理论最终回归到对实践的指导作用。更多还原

【Abstract】 FIT has became a fashionable and individual travel style. With the development of our society, the rich experiences of travelling, the increase of the leisure time, the improvement of tour facilities and service quality, FIT becomes the major travel style and possibly takes the place of the tour.group. Especially, as more and more people have private cars and increasing consuming ability for travel, the short-distance tour will be the main way of FIT. Outdoor exercises and special tour are popular among the young, which can’t ignore in the expiration of travel. In addition, RV tour is a new phenomenon, and it will be a new way of FIT, which brings the FIT. market a fresh air, though it is just recently emerging in big cities.Compared with tour group, FIT is more free and leisure. In addition, the tourists of FIT are less sensitive about the tour fare. The motivation of FIT tourists is that they hope to have deeply travel experience. The tourists of FIT have high expectation for the travel and wish to pay more tour fare than that of the tour group .FIT has developed so rapidly that the tour authorities and agencies are not ready to deal with it. Obviously, ctrip.com,.elong.com which provide tour service to FIT tourists have achieved a good development and bring huge challenge to traditional tour agencies. Besides, the profit of these nets is huge. Therefore, it’s known that FIT market has much room to explore. How to deal with this prospect market and to design the tourism products becomes the question which cannot be ignored.This paper expounds what is FIT, how is it about, and the future of FIT, answering the question of why FIT is popular and what is the source of FIT, discussing the inside value of FIT which is the basis of the service design of it.Based on the analysis of prominent individuation of FIT, the author put forward the way of experience individualized design.Compared to other ways, it is a better way for the design of FIT product, at last,the paper studies FIT with Yangshuo case to apply the theory to practice.更多还原