电信商务智能系统的研究与实现

【作者】 蔡庆武；

【导师】 廖启征；

【作者基本信息】 北京邮电大学 ， 机械制造及其自动化， 2007， 硕士

【摘要】 随着国内电信行业之间竞争的白热化，企业发展战略已由过去的以产品为重心转为现在的“客户需求至上”。因而企业要想获得最大程度的利润，就必须对不同类型的客户采取不同的策略。在这种背景下，一种全新的基于信息技术的管理理念——电信商务智能管理系统便受到国内各电信运营商的青睐。一、本文在第一章，第二章里概述了电信商务智能系统的发展现状及发展方向，介绍了数据仓库、Agent技术、知识库管理等技术。二、在第三章、第四章和第五章，结合电信商务智能系统的需求分析，阐述了本文的研究内容。主要侧重以下几个方面：1．一种新型的电信客户价值评估体系的设计与实现方案。2．一种面向需求变化的实时数据处理容器的设计和实现。3．介绍精确营销功能的实现与应用，系统从电信客户价值和客户行为两个方面进行客户细分，对目标市场进行定位，然后对目标客户行为进行跟踪，最后对营销的效果进行评估。三、最后提出了本系统中有待改善的地方以及应用前景。更多还原

【Abstract】 Along with the competition of local telecommunication profession turning white-hot, the enterprise development strategy has already turned into "taking customer’s need as highest" for now instead of taking product the center of all in the past. The enterprise must adopt the different strategy to the customer of different type if they want to acquire the biggest profits. Under this background, a kind of all new management principle which based on information technology Business Intelligence Management system for Telecom Company is subjected to each telecommunication company’s favor.1. In the first chapter and the second chapter, it explains that the currency background and the development trend of Business Intelligence system of Telecoms. Afterward introduce the correlation technology include data warehouse, Agent technology and knowledge management technology and so on.2. In the third chapter, the forth chapter and the fifth chapter, the research paper will be discussed with the requirement of the BI system, containing the following keynote:1.1 Design and implementation process of a new evaluation method of Telecom customer value is described.1.2 It is expounded the design of an real-time data process container which oriented the changing requirement. 1.3 Introducing the design and implement of precisely marketing function. This function locate the object market by analyzing customer’s value and the customer’s consuming behavior, trace the object customer’s consuming behavior and evaluate the effect of the marketing program.3. At last, it is suggested it’s deficiency and under correction, and bring forward a scheme of the application of BI system in the telecom’s domain.更多还原