【作者】 赵京敏；

【导师】 徐新平；

【作者基本信息】 湖南大学 ， 新闻学， 2007， 硕士

【摘要】 社会性别理论认为,两性除生物学意义外的差异均是由社会文化塑造的。它强调男女所扮演的性别角色由社会文化所规范,是可以改变的。故传播学者们将社会性别视角引入传播学领域,审视媒介内容,对媒介中描述性别形象的内容尤为关注。1995年后,我国传播学者日渐关注媒介与性别领域的研究。但目前对我国妇女报新闻报道中的女性形象的系统性研究还比较少见。鉴于妇女报在女性读者中的强影响力,了解妇女报中女性形象存在的问题是必要的。本文首先介绍了与女性媒介形象研究有关的社会性别理论、社会学习理论、媒介再现理论;接着采用量化分析法,对《中国妇女报》1995年—2004年每年9月1日—9月7日共60期报纸新闻报道中,以主要人物身份出现的169个女性形象的总体特征进行概括性描述;然后,运用文本分析法对样本文章进行定性分析,进一步探讨女性形象背后深层的性别意涵。研究结果显示,妇女报在再现女性形象时,其性别偏见是隐在的而非显在的。从量上的分析看,妇女报对女性形象的再现并不存在刻板成见:将女性作积极进步力量来表现,重视女性多元化的社会角色,着重描述传统女性品质兼顾其传统男性特质。但当对文本进行深层解读时,潜沉在文本中的性别成见便浮现了出来。这表现在苛求事业女性必须承担家务、简单称颂女性的自我奉献牺牲上。本文初步探讨了影响妇女报女性形象再现的相关因素:国家有关政策和规定;社会发展、女性发展对女性传统角色定型的突破;妇女报刊宣传女性楷模的优良传统;传媒工作者的社会性别观念;社会传统因素的潜在作用;传媒的公众性特征与商业化运作。本文并对传播实务工作提出一些建议:第一,新闻报道要以促进女性积极向上为出发点,以报道女性正面形象为主,为女性提供充满希望的信息。第二,媒体工作者应树立多元视角、宽容理念和正确的性别观念。更多还原

【Abstract】 According to the theory of social gender distinction, the differences between two genders are caused by social cultures except for the biological meaning. It emphasizes that the gender role caused by social culture can be changed. Therefore, transmission academicians introduce the theory of social gender to the field of transmission and make a survey on the content of medium and pay special attention to the content which describes gender images. After 1995, transmission academicians in China began to pay attention to the study between gender and medium. However, the systematic research on female image in women’s newspapers in our country is quite few. Since women’s newspapers have made great influence on women readers, it is necessary to know the problems about female image existing in women’s newspapers.This study first introduces social gender theory, social learning theory and image representation theory which are relative to female medium image. Then the author adopts content analysis method and makes generative description on the general characteristics of 169 female images as the main characters in China Women’s Newspaper from September 1st, 1995 to September 7th, 1995 as well as September 1st, 2004 to September 7th, 2004 with a total number of 60 periods. Then, the author uses text analysis to make qualitative analysis for further research on gender meaning after the female image.The research findings show that when the female image is represented in women’s news, the gender prejudice is implicit rather than apparent. In accordance with the analysis, from the perspective of quantity, the stereotype of the representation of female images in women’s news does not exist: Women behave as the positive and active force; pay more attention to the multiple functions of women and describe the traditional women quality as well as the men’s. In the process of deep understanding, the potential prejudice will be emerged. Which can be represented that the female must hold housework and speak highly of the women’s self-contribution.This paper makes a preliminary research on the relative factors that influence female images in women’s newspapers: the national policies and regulations; the breakthrough of traditional female roles caused by social development and women development; the good traditions of the propaganda to women by women’s newspapers; the social gender viewpoint of the transmission staff; the potential roles of social traditional factors; the publicity characteristic and the commercialized operation of the transmission. Then it gives some suggestions to transmission practical work: First, promoting the development of women should be the starting point of news report; mainly report the positive image of women and provide helpful information for them. Second, the media staff should set multi-view points, tolerance concept and right gender view.更多还原