【作者】 彭波；

【导师】 陶琳；

【作者基本信息】 东华大学 ， 设计艺术学， 2007， 硕士

【摘要】 本论文对现今在电影电视及多媒体领域中所运用的字体的动态设计的方法进行了概括和总结，并对其在理论上作了深入的分析和研究。目前我国字体的动态设计领域的问题在于我国的设计师们还没有认识到字体动态设计的价值，对其还未充分重视，因而缺少字体动态设计的创意，并且对于如何有效地通过对字体的动态设计来传达情感和精神还缺少系统的认识和运用。因此，借鉴国外优秀的字体的动态设计创作经验是十分必要和重要的。而目前国外虽有相当优秀的字体的动态设计作品，但在理论方面仍十分匮乏。因此现今展开对字体的动态设计理论的研究显得尤为重要。论文采用了纵向和横向的文献搜集、分析比较的方法，通过对动态字体设计的发展及东西方字体设计的案例进行综合、归纳、整理并加以延伸，得出了本文的结论。论文首先讲述了字体的动态设计的历史及其发展，并展开对字体的动态设计的特性、风格、价值和作用的分析，揭开这个神秘而又富有创造力的空间。之后，通过对西方大量的字体的动态设计的案例的收集整理和归纳分析，分别从三个方向进一步深入探索了字体的动态设计的基本方法和原则。一从字体的动态设计要素来分析，总结字体有哪些动态要素，及如何通过这些要素的运动来传达文字的语音、语调、语义和情感；二从字体动态设计的设计手法来分析，探讨通过不同的设计手法将各种动态设计元素融合，传达不同的视觉感受和情感；三总结字体动态设计的创意方法及创意的来源，分析运用如何的创意手法可以有效地融合动态设计要素及动态设计手法，从而准确、快速、生动、形象、个性化地传达字体的情感与所要传达的主旨。最终得出本文的结论，即字体的动态设计不是只有炫才能出彩的，通过创意的定位，赋予文字特有的个性这是字体动态设计成功的第一步，也是决定性的一步，它决定了字体动态设计的灵魂。然后通过定位，巧妙综合地运用一些字体动态设计的手法，将各动态元素融合起来，就能创作出貌似朴实，却耐人寻味，印象深刻，富有生命力和个性的字体动态设计作品。更多还原

【Abstract】 This thesis summarizes the approaches of dynamic design on type which are widely adopted in contemporary films, TV and multi-media, and provides theoretic research and analysis on these methods in depth.The problem in current dynamic type design area in China is that Chinese designers don’t give full recognitions to the value of dynamic type design, thus lack of creativity on dynamic type design and systematic knowledge on how to express emotions with it. It’s very important and necessary to take reference of the experience of outstanding foreign dynamic type design works. Despite a large number of excellent designs abroad, theory on them is still at a very beginning level, it becomes urgent to carry out theoretical researches on dynamic type design.By collecting, comparing and analyzing the documents both vertically and horizontally, this thesis induce and extend to the conclusion. The thesis first introduces the history and development of dynamic type design, and analyzes the attractions, characteristics, effects and values of dynamic type design, thus reveals this mystery and creative design space. By collecting and analyzing a large amount of real cases on dynamic type design from western designers, it explores in depth the basic approaches and principles on dynamic type design from three aspects. This thesis first explores a number of kinetic elements in dynamic type design, and explains how these elements express the voices, tunes, meanings and feelings of words. Then we analyze the important design methods in dynamic type design and elaborate on combining kinetic elements by different design methods to convey different visual impressions. And finally we summarized the creative approaches and origination of creativities. We discuss how different approaches combine the kinetic elements and design methods more effectively to express the emotion and essence more accurately, more quickly, more vividly and more uniquely.Come to our conclusions, innovative positioning is the first and essential step of dynamic type design; it determines the soul of design. Then, by ingeniously using a variety of design twists and merging different kinds of dynamic elements, we can create impressive, vivid and characteristic design works.更多还原