跨国电子商务B2C模式下的消费者权益保护法律问题研究

【作者】 马綪；

【导师】 赵少群；

【作者基本信息】 贵州大学 ， 国际法， 2007， 硕士

【摘要】 跨国电子商务因即时、便捷、低成本的特点日益受到广大消费者的青睐。但同时其全球性、虚拟性也引发了大量消费者权益保护方面的问题，如消费者的隐私权保护问题、交易安全问题、损害求偿权问题、格式条款问题、管辖权问题、非诉讼争议解决机制问题，这些问题严重影响了消费者对跨国电子商务的信心，阻碍了跨国电子商务B2C模式的发展。究其原因，除了跨国电子商务自身的虚拟性、全球性、技术性、主体地位不对等性等特性之外，还有缺乏商业性信任建立机制、跨国电子商务消费者非诉讼争议解决机制未建立、管辖和争议解决问题难以协调等因素的存在。2005年4月1日，我国《电子签名法》正式生效，这是我国第一部专门针对电子商务领域的立法，但其中涉及跨国电子商务B2C模式下消费者权益保护的内容十分有限，纵观我国现有的法律体系，对电子商务的消费者权益保护的规定仅散见于《合同法》、《消费者权益保护法》、《计算机信息网络国际互联网安全保护管理办法》等规定，其中原有的《合同法》、《消费者权益保护法》中对消费者权益的规定在跨国B2C电子商务中有些已不再适用。在我国电子商务法(示范法)课题组公开并向社会征求意见的《电子商务法(示范法)》第一稿中，也仅对个人资料的保护专列一章作了规定，相对于蓬勃发展的跨国电子商务B2C贸易，我国的有关立法显得十分滞后。在此背景下，分析在跨国电子商务环境下B2C交易模式消费者权益保护困难的原因，比较国际上对跨国电子商务消费者权益保护的立法模式，综合各国立法经验，结合我国实际，提出构建我国跨国电子商务B2C的消费者权益法律保护体系的个人见解，就具有十分现实的意义。更多还原

【Abstract】 Because Transnational Electronic Commerce’s convenient > rapid and low cost characteristics, extensive consumers are in favor of it. Meanwhile, its global、suppositional characteristics have also bring large amount of problems on consumer protection, such as: protection of consumers’ privacy, business insurance, rights of scathe compensation、formatted article problem、jurisdiction problem and non-litigation dispute resolution problem, these problems have gravely affected consumers’ confidence to Transnational Electronic Commerce , have blocked development of Transnational Electronic Commerce of B2C mode. Besides Transnational Electronic Commerce self’s suppositional, global, technicality, and the main body does not have equity status, commercial trust building mechanism、Transnational Electronic Commerce non-litigation dispute resolution have not been found、jurisdiction and dispute resolution are difficult to be in harmony are also the reasons.Our country’s "Electron Signature Law" goes into effect formally on April 1, 2005; this is the first legislation on Electronic Commerce field in our country. But the contents of consumer protection in the context of Transnational Electronic Commerce of B2C mode are very limited. Make a general observation of our country’s available lex, protection regulation of Rights and Interests of consumers on Electronic Commerce only scattered in "Contract Law", "Consumer Protection Law", "Safeguard of Computer Information network on international Internet". Among them, regulations about consumer protection in the context of Transnational B2C Electronic Commerce in "Contract law", "Consumer Protection Law" are not applicable. In the "Electronic Commerce Law (model law)", there are only one chapter to regulate the protection of individual data. Relative to vigorous Transnational Electronic Commerce of B2C trade, our country’s legislation of it is lagging terribly. Under this background, the article analyzed the reason why it’s difficult to protect consumers’ rights and interests in Transnational Electronic Commerce of B2C mode, compared international legislation mode on Transnational Electronic Commerce of B2C mode. And combined other countries’ legislation experiences with our country’s reality; bring forward my own view on the establishing of our country’s legislation protection of consumers in Transitional Electronic Commerce of B2C mode.更多还原