【作者】 吕亚妮；

【导师】 赵洪宇；

【作者基本信息】 西南交通大学 ， 建筑设计及其理论， 2007， 硕士

【摘要】 大型商场能够满足消费者的多项需求，但是，由于其建筑规模大、功能复杂，在内部空间导向上存在诸多问题。因此，创造良好的商业导向空间，能让消费者易于使用、乐于购物，从而产生比较好的社会和环境效益，又能满足业主最大限度地赚取商业利润，从而产生较佳的经济效益，便上升为具有共性的社会需求。同时，在突发灾难的情况下，良好的商业导向空间还能迅速的疏散人群，把人员伤亡的数值降到最低。本论文企图通过对国内一系列大型商场，进行深入而系统地研究，得出比较科学的结论，为大型商场的建筑设计贡献个人微薄的力量。同时，导向性也是一个广泛的建筑设计问题，任何一个建筑，在空间、交通上都存在导向性问题。因此，对大型商业空间的导向性研究，其结论对其他建筑设计同样有借鉴作用。本论文通过心理学、符号学、场所精神理论等研究方法，从大型商场的空间、造型、展示、陈列及声、光、颜色、消费者的行为等多方面，综合研究导向性在大型商场的作用。同时，通过调查和访谈的方式，对部分消费者进行问卷调查，并以非介入性评估的方式，客观的对部分大型商场的导向性进行评估。本论文的最终目的是找出大型商场在导向性上存在的问题，并寻找解决问题的途径。更多还原

【Abstract】 Most large scale commercial space can meet the customers’ multiple demands. But there are lot of problems about the Space Cognition and Wayfinding in their inside space because of being broad in scale and complex function. So by creating better commercial guiding space it can produce better Space Cognition and Wayfinding as well as offer convenience to customers. It can also farthest satisfy the owner’s commercial profits and produce better social and environmental benefit. It possesses universality of society demand. Moreover, it can evacuate crowd people rapidly in sudden calamity and decrease casualty accident.In the thesis I want to make a systematic and deep study by investigating into a great number of domestic large scale commercial space, at last come to a scientific conclusion, and devote my slender force to the design of large scale commercial space. Besides, The Space Cognition and Wayfinding is widespread problem in architectural design. There is a problem of The Space Cognition and Wayfinding in any building on space and communication. Therefore the conclusion can afford salutary lessons to other architectural design by researching The Space Cognition and Well finding of large scale commercial space.The thesis researches comprehensively the function of The Space Cognition and Wayfinding in large scale commercial space by means of psychology, elements of semeiology and theory of spirit of place from diverse aspects of scale commercial space, shape, commodities display, sound, light, color and the activities of the customers in large scale commercial space. Furthermore, through surveying some customers by talking and filling questionnaire and the way of Post-Occupancy Evaluation it evaluates impersonally the The Space Cognition and Wayfinding of some large scale commercial space. The final purpose of the thesis is to find the problems of The Space Cognition and Wayfinding in large scale commercial space, and to find the way of resolving these problems.更多还原