【作者】 晋晓兵；

【导师】 杨魁；

【作者基本信息】 兰州大学 ， 传播学， 2007， 硕士

【摘要】 麦克卢汉(McLuhan，M)指出：“任何媒介(亦即人的任何延伸)对个人和社会产生的影响，都是由新的尺度引起的；我们的任何一种延伸(或曰任何一种新的技术)，都要在我们的事务中引进一种新的尺度。”印刷术的发明、电子媒介的出现，都曾对社会结构、生活方式乃至思维方式产生或大或小的影响，这并非只是媒介所承载的内容造成的，而是媒介形式本身所带来的。20世纪90年代以来，随着以信息技术为核心的高新技术的迅速发展，人类社会开始进入信息与网络时代。在这个时代，只要你拥有一台电脑、一根网线就可以进入丰富多彩的网络世界，你可以搜索信息、浏览图片、收发邮件、QQ传情，也可以注水论坛、网上办公、网上购物、网上医疗等等，互联网在一定程度上成为人们追求幸福生活的“桃花源”。然而互联网在给人们社会生活带来便利的同时，又引发了一系列的社会问题，譬如搜索引擎和数据挖掘技术对个人隐私权的侵犯，电子商务的信任危机，网络犯罪的频繁发生以及延伸到现实生活中的网络暴力，从这一个层面上讲，互联网似乎又成为人们追求幸福生活的“梦魇”。匿名性曾一度被人们当作畅游网络的“通行证”，但同时又是引发种种社会问题的“罪魁祸首”，匿名性缘何使充满生机的互联网汇集了天使与魔鬼的双重面孔?文章以网络匿名性为研究对象，从技术、经济、心理、控制四个层面全面剖析了网络匿名性消逝的原因，并指出网络匿名性消逝的三种表现，即完全消逝、半消逝、部分消逝，从而揭示了匿名性只是网络传播的一个阶段性特征，互联网在本质上是一个无法匿名、没有隐私的真实空间。更多还原

【Abstract】 McLuhan pointed out that the influence of every medium to the individual and society is caused by the new yardstick, our every extension may bring a new yardstick in daily life. Invention of painting and emergence of electronic media once made a key effect to the social structure, life style and mode of thinking, which resulted from the modality of media rather than the contents carried.Since the 1990s, with the development of science and technology, the human society has been into the times of information and internet. Having a computer and a length of reticle, you can enter the rich and varied cyberworld, where you may search information, browse photos, receive and dispatch Email, communicate on the QQ, even work, shop and see a doctor. Internet becomes the heaven pursued by the people to some extent, however, internet not only brings the convenience to the people, but also social problems, for example, searching engine and data dining violating the right of individual privacy, the crisis of confidence on e-business, network crime and internet violence extending to real life. On this lay, internet seemingly becomes the nightmare of pursuing happy life for the people.Anonymity once was regarded as a passport of cyberworld, meanwhile played a role of arch-criminal which aroused so many social problems. Why anonymity make the internet become a double face compiling with angel and devil? The article takes anonymity as the subject investigated, analyzes the passing reasons of anonymity from four facets of technology, economy, psychology and control, and then points out three shapes of passing anonymity, which are complete passing of anonymity, half passing of anonymity and partial passing of anonymity. Through the above analysis, the author considers that anonymity is only a phased character of network communication and the internet is a real space without anonymity and privacy in essence.更多还原