大众文化语境下国内生活服务类节目的研究

【作者】 王亚娜；

【导师】 华明；

【作者基本信息】 南京师范大学 ， 电影学， 2007， 硕士

【摘要】 在20世纪90年代中期电视技术日益发展、频道资源日益丰富的物质前提下，生活服务类节目一直处于上升趋势，收视率一路攀升。随着时代的发展和社会的变革，我国也处于大众文化的氛围，作为一种典型的大众文化现象，生活服务类节目与大众文化之间有着不可分割的关系，因此要想充分理解生活服务类节目，就必须把它与大众文化联系起来。本文把生活服务类节目置于大众文化语境的框架中进行考察，从文化的层面来分析其节目形态的流变，通过大众文化这个目前理论界关注的热点之一，来分析在节目形态流变的过程中，大众文化元素对节目的不断渗透和影响。本文将在大众文化这个宏观的文化语境下，从微观的角度展示生活服务类节目形念的流变以及所呈现出的文化特征，试图为生活服务类节目的研究开辟一个新的角度，使本文的研究区别于前人，而具有一定的现实意义。全文分前言、正文、结语三个部分。前言简要论述生活服务类节目的概况，国内研究现状以及本文的研究意义和研究方向。正文分为两个部分。第一章结合大众文化的语境和特征，分析在大众文化语境下生活服务类节目形态的流变，以及多种节目元素的吸纳导致的新的节目形态不断出现。第二章论述了在节目形态流变的过程中，生活服务类节目呈现出的商品化特征、审美特征以及人文特征。结语部分对全文进行总结，为生活服务类节目进一步提高发展提供有益的借鉴。更多还原

【Abstract】 In the middle of 1990s, the life-service program is always increasing in watching rate, which is based on the enrichment of TV technology and channel resources. With the change of the time and society, mass culture atmosphere is generated in China. Being a typical public culture phenomenon, the life-service program is connected with mass culture. Therefore, we have to connect it with mass culture in order to understand the life-service program completely.In this article, the life-service program is researched in the circle of mass culture. The change of its program’s form is analyzed on the perspective of culture. Through mass culture, the heated topic in present theory circle, how the mass culture elements influence program is analyzed in the process of program form change. Also in the article, life-service program form change and its culture traits are viewed microcosmically, in the general course of mass culture. The final aim is try to create a new perspective of life-service program research, which makes this article be different from the former people and has realistic meaning in some degree.The whole article is composed of preface, body and ending. The preface describes the general information of life-service program, the present research in China, the meaning and direction of this article’s research. The body can be divided into two parts. The first chapter analyzed life-service program form change in the mass culture circumstance , the continuing appearance of new program form caused by absorbing of many program elements, which is connected with context and traits of mass culture. The second chapter describes that life-service program shows commercial, artistic and humanistic traits during the change of program form. The ending summarizes the whole article and provides useful suggestions for life-service program so as to improve it.更多还原