【作者】 何敏；

【导师】 刘坚；

【作者基本信息】 吉林大学 ， 新闻学， 2007， 硕士

【摘要】 随着科技发展一日千里,由新兴电子技术带动的新媒体对经济和社会的影响日益显著,这引起了新闻传播学界和业界的广泛关注。其中,网络电子杂志的流行和发展尤其引人注目。有网络时评甚至说:如果说,2005年是中国的博客年,那么2006年就是中国的电子杂志年。目前,国内外的传播学者对于网络电子杂志的研究相对贫乏,仅有的关于网络电子杂志的探讨也多集中于计算机技术、情报技术和图书馆技术等方面,对其作为新型媒体的新闻传播学意义的探讨尚不系统,可以说,这是一个相对空白的研究领域。本文初步界定了网络电子杂志的定义;分析了其兴起的原因;描述了网络电子杂志的现状;并比较分析了网络电子杂志与传统纸媒杂志及其他网络信息平台的区别。着重分析了网络电子杂志的传播特点,并对网络电子杂志的经营模式与前景作了一些切实的展望。通过分析权威机构提供的研究数据和国外成功网络电子杂志品牌的发展经验,做出以下判断:网络电子杂志与传统媒体相融合、针对分众时代的特征对杂志内容进行细分;同时,重视开发与个人终端平台的结合等方式将会促进网络电子杂志的进一步发展。更多还原

【Abstract】 With the popularity of the Internet and the development of information technology, electronic publishing is undergoing tremendous changes. With these changes, the popularity of e-journal is a beautiful scenic spot, which has aroused public concern and love. It has also aroused the interest of the scholars.The e-journal we say here is the digital electronic journals, which use digital storage and transfer pictures, texts, audio, images and other information on Internet. And people will final read them through computer or similar equipment. Creation of the electronic journal, examination of manuscripts, editing, publishing, distribution, ordering, reading ,even the feedback of the readers, the entire process is in the network environment. The entire process does not need any stage of paper. This is completely different from traditional paper media journal, which bring the e-journal its unique transmission characteristics and patterns. The new study is brought by the development of science and technology.E-journal has the advantages of high-quality pictures which is the advantage of the traditional media. It also has the advantage of rich performance and quick transmission speed which is the advantage of networks. E-journal has text, Photo, flash animation, audio, video and other rich 3D magic weight, which making it more vivid. It quickly attracts a large number of readers. It provides a variety of reading models. It can be read online or offline. People can read it by opening IE directly or opening independent executable files. It can also be read by the readers of issuance, portable PDA, MOBILE, TV (DTV. STB) and other kinds of personal terminal reading equipments. E-journal brings the Subversion to the traditional reading habit, and its future is worth expectation.The China’s Internet electronic journals have rose and achieved initial success in the past two years. It is a new media for the researchers of the communication. So there is still no research on the characteristic, the form of operation, the classification of the network electronic journal. It can be said that it is a brand new area of study.In this paper, the electronic journal is defined as: the network digital electronic journals, is a way to store digital code. The e-journal is the digital electronic journals, which use digital storage and transfer pictures, texts, audio, images and other information on Internet. And people will final read them through computer or similar equipment.This paper analyzes the reasons for the rise of the electronic journal, classification, usage and the mode of operation. And we analysis the difference of the e-journal and paper-journal from the mass media, content restrictions, the type of carrying and copy, the type and result of feedback and application of past journals. We analysis the differences of the e-journal and BBS forums. We analysis the difference of the e-journal and blog networks. We analysis the difference of the e-journal and the traditional media, e-paper journal online version (PDF version). And then we get the difference of the e-journal and other networks information platform.The importance and difficulty of this paper is to analysis the unique propagation characteristics of e-journal. We get it by analyzing the features of the e-journal, the contents, the transmission medium, popularity, results of the e-journal.Finally, this paper makes some expectation to the future and the operation models of the e-journal by experience in the operation of the network electronic journal in Hong Kong and Taiwan regions and some foreign countries. We can say the e-journal will not replace the traditional paper media journal as a new platform for the dissemination of information. And there is a huge space for development of e-journal. Meanwhile, we can say the connotation of the electronic journal is more important than the e-journal itself. The e-journal will become an almost unlimited extension of the sort of knowledge and information.更多还原