政府城市文化建设中城市形象的塑造

【作者】 汪洁；

【导师】 申小蓉；

【作者基本信息】 电子科技大学 ， 行政管理， 2007， 硕士

【摘要】 城市化已成为中国21世纪社会发展的核心,在波及世界各国的城市化进程中城市形象建设是城市化进程中的一个重要方面,良好的城市形象逐渐成为城市发展的活力和动力。城市形象是城市的巨大财富和无形资产,对内可使市民产生强烈的自豪感和归属感,提升城市文化的内涵,彰显城市个性和魅力;对外能够迅速提高城市的知名度和美誉度,改善投资环境,增强城市吸引力,促进人才、资金、技术等优势资源的聚集和流动。城市形象是城市发展建设的基础工程,它赋予城市以特别的性格与特征,在人们心灵中潜移默化,从而形成一种有利于识别于其它城市、便于记忆的视觉符号系统。因此,城市形象作为一个复杂的大系统,不仅仅是简单罗列的物质文化,它更是城市精神等与城市现代文明和谐统一的精神文化,城市文化理应成为城市形象的源,城市形象表现的独特面。对城市形象地塑造,不可仅仅停留在表层的物质层面,而应把视角放在城市文化这一视角下进行研究。然而,我国城市形象的塑造虽然已经引起了广泛重视,但目前仅仅停留在外在塑造,即便这种外在的城市塑造也是盲目跟风、千篇一律,毫无特色,中国城市形象的危机已经引起了理论学术界和政府管理层的高度重视。城市形象地塑造不是一种自觉和自发的状态,城市政府在城市形象塑造中扮演着主体和重要载体这双重角色,政府行为引导着城市形象的定位,保障着城市形象优化的科学性并提高着城市形象传播的有效性。本论文从概念的诠释入手,在分析国内外城市文化与城市形象研究的理论与实践的基础上,利用城市CIS战略系统对城市文化与城市形象塑造专题进行了比较深入地探讨,梳理了国外城市政府在城市形象管理中的特色以及诸多可取经验,同时总结我国城市形象建设的现状,指出我国的城市形象管理尚处于起步阶段,一些城市已有了可喜的成绩,但我国城市政府管理城市形象之路依然漫长艰辛。因此,应该积极借鉴国外城市政府的经验,改善我国城市政府对城市形象的管理,最后提出了一些自己对城市形象重塑的见解,对城市的形象定位,理念识别系统,行为识别系统,视觉识别系统,城市规划识别系统,地域与地缘识别系统,人文与政策识别系统进行了较为全面的阐述。更多还原

【Abstract】 Urbanization will be the core of social development of China in the 21st century. City image establishment has been playing an important role in the urbanization. With the acceleration of economical globalization and region economic integration tendency, the status of city in region is promoting day by day. The competition between nations prominently represents competition between regions day by day, and focus on manifesting competition between cities. City competitiveness itself is a comprehensive concept, city culture and city image is an important resource element of the city core competitiveness, and it is a new domain of research on city competitiveness, it is an important domain of research on marketing of city too. City image is the great treasure and the intangible assets of city. From the internal point, city image can bring the deep sense of pride and belonging for the residences, promote the connotation of city culture, and reveal the characteristic and fascination of city. From the external point, city image can enhance the popularity and honor of the city rapidly, improve the environment of investment, strength the attraction of city, promote the integration and flow of advantageous resources such as talented man, fund and technology.The paper begins with interpreting the concept. Based on the analysis of theory and practice of research, it analyses the factors that affect city culture and city image-shaping, and also explains the important significance of city culture and city image-shaping research on domestic and foreign city culture and city image. Meanwhile it analyses and diagnoses the current situation and exiting problems of Chinese city image-shaping. This paper explores profoundly the issue of Nanchang city culture and city image-shaping by city CIS strategic system and proposes some personal opinions.更多还原