【作者】 李桂英；

【导师】 王晨光；

【作者基本信息】 山东大学 ， 专门史， 2007， 硕士

【摘要】 目前，国内外都掀起了节庆旅游热，节庆旅游作为旅游业的一种新的形态，不仅能能更好的宣传举办地，吸引更多的游客，而且能够促进当地经济的繁荣和社会的发展。节庆活动的积极影响已经得到业界的广泛认可。然而迄今为止，在全世界范围内，关于节庆旅游的概念界定、规范和认证还比较混乱。国内学者根据中国的节庆特色，进行了有益的理论探索和实践研究，取得了一定的成果，但是关于节庆的开发与管理多以一般性的理论探索和宏观研究为主，缺少深入的实证研究和细致的案例解剖。本文在前人研究的基础上对节庆旅游的内涵进行了详细的界定，并运用国际上普遍认可的节庆活动的管理模型，结合济南的旅游资源特色，深入探讨了济南泉文化的内涵、旅游开发现状以及存在的问题，提出了济南泉文化旅游开发的新思路，即举办泉水节。泉水节作为一项大型的文化节庆活动，不仅能更好的传播泉文化，而且能重塑济南的旅游形象，为济南的旅游业注入新的活力，提升济南的旅游竞争力。另外泉水节的举办客观上也会改善济南的城市环境和基础设施建设。泉水节是济南人民的节日，必然也会提高市民的心理自豪感，提升济南的城市风貌。文章共分为四大部分：第一部分：绪论。扼要介绍了本文的研究背景，理论意义和现实意义，研究方法、研究框架。详细介绍了国内外关于节庆旅游的相关文献，并加以评述。第二部分；节庆旅游的开发与管理模式。对节庆旅游相关的基本概念加以界定，引用Getz的关于大型节庆活动战略规划的内容和框架结构，并结合济南的资源特点为泉水节的举办提供科学规范的理论依据。第三部分：济南泉文化开发现状分析。深入介绍了泉文化的文化内涵，具体剖析了济南泉文化资源旅游开发的现状。第四部分：济南泉水节开发的战略构想。针对泉文化旅游发展面临的问题，提出泉文化旅游开发的新途径，即举办泉水节，并对泉水节开发的进行了可行性分析，确定济南泉水节的指导思想和开发原则，提出泉水节开发方案，最后对济南泉水节开发应该注意的问题进行了简要分析。最后在结束语中，总结了本文所做的主要工作和不足之处并进行了展望。更多还原

【Abstract】 At present, both the national world and China are setting off an upsurge of festival tourism. As a new kind of tourist style, it not only can help to propagandize the tourism destination but also can attract more and more tourists. Moreover, festival tourism can promote the prosperity of local economy and social development. The positive affect of festivals have been prevalently approved. However, so far the concept, norms and certification of festival tourism have not been uniformed in universal academe. According to China’s characteristic, Chinese scholars continuously study the theory meanwhile do the practical research, but most of these researches are the general and macroscopical studies, lack of experimental investigation and the diagnostic cases. For that, the dissertation strictly defined the concept of the festival tourism based on the former research. This dissertation utilized the management-mode of festival actives that is universal accepted and analyzed the characteristics of tourist resources of Jinan ,further researched the concept, present situations and problems of the spring-culture development.And then ,the dissertation put forward a new method of spring -culture traveling in Jinan, i.e. holding the spring-culture festival. In the end, the dissertation put forward the preliminary strategic countermeasure. As a hallmark festival, the spring-culture festival not only can popularize the spring-culture, but also can remodel travelling image of Jinan, pour into the new vigor and increase the competitive power for Jinan’s tourism.And then,the spring-culture festival can change the environment and increase infrastructures.The festival is the day of the people,so the residents must feel pride Jinan will be more beautiful.The dissertation composed by four parts:Section one: Instruction. It includes the background, realistic academic meaning and method about this study and a theory frame. Domestic and foreign summaries.Section two: All studies on festival tourism development.Development and management-mode of festival tourism. It includes the related definition of festival tourism. The dissertation quotes the content and the frame of Getz who brings forward strategy plan of large-scale festival in order to provide the scientific theory for spring-culture festival on the base of tourist resources in Jinan.Section three: The situations about the spring-culture development. It introduced thoroughly the concept of spring-culture and specifically analyzed the status of spring-culture development in Jinan.Section four: The strategic planning of spring-culture festival in Jinan. To solve the questions, it put forward a new method of spring -culture traveling in Jinan, i.e. holding the spring-culture festival. And then, it analyzed the feasibility of exploitation, put forward guiding ideology, developing principle and the preliminary strategic plans. In the end, it briefly analyzed the problems of spring-culture festival of Jinan.Finally, in the conclusion, the dissertation summarizes the primary task, the deficiency, and also carries on forecast about the spring-culture festival.更多还原