【作者】 艾红梅；

【导师】 范爱军；

【作者基本信息】 山东大学 ， 国际贸易学， 2007， 硕士

【摘要】 随着世界经济一体化的加快和国际竞争的加剧，任何国家和地区都不可避免的参与到国际竞争中来，而各国的竞争中尤其以经济竞争为主，经济竞争的一个突出表现就是一国或地区的产品在国际市场上是否具有竞争力，正是基于这一考虑，本论文侧重研究出口产品在国际市场上的竞争力。山东省是外贸大省，近年来山东省在外贸方面取得了很大成就，进出口额居全国前列，但是山东省并不是外贸强省，山东省的产品在国际市场上的竞争力还不强，因此本文就这一问题提出研究，对山东省的出口产品竞争力现状做出评价，并对如何利用其潜力提高竞争力提出对策建议。在研究方法上，论文采用实证分析和规范分析相结合，以进出口数据为基础，采用六大评价指标对山东省出口产品国际竞争力进行了详细的论证，较深入的分析了山东省出口产品的国际竞爭力现状，同时就产品国际竞争力的影响因素结合山东省的现状进行了分析，旨在为提高山东省出口产品的国际竞争力提供一定的借鉴，同时也为分析出口产品国际竞争力提供一定的分析范式。本论文分为五大部分，第一部分是导论，主要介绍一下研究的背景和意义、论文结构、论文的创新点及研究不足。论文第二部分是相关文献综述，分成三个方面，包括国外关于国际竞争力的研究、国内关于国际竞争力的研究及出口产品国际竞争力的内涵。论文第三部分是出口产品国际竞争力评价指标体系的建立及测定，首先是介绍了用于评价出口竞争力的几个指标包括国际市场占有率、显示性比较优势指数、贸易竞争力指数、产业内贸易指数、出口优势变差指数和出口商品结构转换率；其次利用这六个指标对山东省的出口产品竞争力进行了测定和评价；最后就山东省出口产品竞争力的总体情况得出结论。论文第四部分分析了山东省出口产品国际竞争力的影响因素，包括直接因素和间接因素两个方面，通过对影响因素的分析，得出了哪些因素促进山东省出口产品竞争力的改进，哪些因素还存在不足需要进一步完善。通过以上分析，论文第五部分就促进提高山东省出口竞争力提出了五点政策建议，包括加快产业结构调整和产业升级，培育优势产业；实施名牌战略，提升出口产品核心竞争力；实施多元化出口战略；转变政府职能，构建效益导向型出口促进体系；积极利用外资，改善出口结构。更多还原

【Abstract】 With the accelerated globalization of the world economy and intensified international competition , any countries and regions have to participate in international competition inevitably. And the competition among countries mainly based on economic competition, with a prominent manifestation is that if the products of a country or region have competitiveness in the international market. Based on this, this paper focuses on the competitiveness of export products in the international market.Shandong Province is a large foreign trade Province of China. In recent years Shandong Province has made great achievements in foreign trade and import and export volume ranked among the top in the nation. But Shandong Province is not a strong foreign trade province yet and the export product’s competitiveness in the international market is not strong. This paper studies on the issue of the status quo in Shandong Province to evaluate the competitiveness of export products and gives some proposed countermeasures to take advantage of potential and enhance the competitiveness of Shandong’s export.As for the research methods, normative analysis and empirical analysis are both used in this paper. Based on the export data, six indicators are used to evaluate the international competitiveness of export products of Shandong Province and then competitiveness of export products in Shandong Province situation are deeply analyzed. With the current situation in Shandong Province, the factors affecting the international competitiveness of products are analyzed aims to provide a reference for enhancing the international competitiveness of export products of Shandong province. The analysis also can provide an analysis paradigm for analyze international competitiveness of export products.The paper consists of five parts. Introduction is the first part mainly on the background and significance of the study, thesis structure, innovations and shortcomings of the research. The second part of paper is literature review which is divided into three aspects, including the study abroad on international competitiveness, the domestic study on international competitiveness and the connotations of international competitiveness of export products. The third part of the paper is the establishment and determination of the indicators evaluation system for international competitiveness of export products. First, the paper introduces the indicators used to evaluate the export competitiveness such as the international market share, Revealed Comparative Advantage Index, the Trade Competitiveness Index, the intra-industry’s trade index, the export advantages to thicken index and Conversion rate of export commodities structure. Second, the paper measures and evaluates the Shandong Province’s export competitiveness using six indicators. Finally we get the conclusion on the overall situation about competitiveness of export products of Shandong Province. In the fourth Part of the paper we analyzes the factors that effect Shandong Province’s international competitiveness of export products which including direct factors and indirect factors. After the analysis of factors we got that some factors which can improving the export competitiveness of Shandong Province and others still have shortage and need further improvement。Based on the analysis of these factors, the fifth part of the paper gives five policy proposals to promote the export competitiveness of Shandong Province just as follows: Speed up industrial restructuring and industrial upgrading, and nurtured fine industries. Implement well-known brand strategy and enhance the core competitiveness of export products. Implement diversified export strategy. Transform government functions and build efficiency-oriented export promotion system. Utilize foreign investment actively and improve the structure of exports.更多还原