【作者】 刘峰；

【导师】 丁静之；

【作者基本信息】 北京交通大学 ， 工商管理， 2007， 硕士

【摘要】 建筑业的兴旺蓬勃给建材行业带来了新的机会，而中小型建材企业作为建材行业的主要组成部分，则应抓住机遇，取得更大的发展。同时本文注意到，建材行业的趋势是发展绿色建材，因此中小型建材企业只有跟上这个趋势，才能兴旺发达。本文首先通过对绿色建材发展的理论与经验的探讨，根据我国建材行业发展的趋势，再结合中小型建材企业的现状和特点，说明我国中小型建材企业必须发展绿色建材的原因。其次，分析了中小建材企业发展绿色建材的国家扶持政策和自身优势。再次，中小型建材企业由于本身的特点在发展绿色建材有独特的优势。最后，分析了中小型建材企业发展绿色建材所处的战略层次，并得出其应采取的集中一点战略的结论。本文试图结合荣贤绿色陶粒厂的发展思路和发展历程，探讨中小型建材企业通过集中一点的经营战略发展绿色建材的意义，希望能对其他中小型建材企业发展绿色建材提供借鉴。更多还原

【Abstract】 Architecture industry’s development gives the industry of building material new opportunities. As the main force of building material, The medium and small-sized enterprises should catch hold of this chance to get more development. At the same time, we are aware of that the trend of the industry of building material is developing green building material. So the medium and small-sized enterprises have no choice but follow the tendency. Only in this way can they have a bright future.Firstly, this article wants to express the necessity of the medium and small-scale enterprises to develop green building materials in analysis of the theory and experience of the green building materials development, on the basis of the development of the building materials, and existence and characteristic of the medium and small-scale building materials enterprises in China. Secondly, we analyze the policy which the country uses to encourage them to develop green building materials and the superiority of them which arise from the characters of themselves. Then we analyze the strategy tier of the medium and small-sized enterprises and conclude that they should take a focus on one point strategy to develop green building materials.This article wants to discuss the way how medium and small-sized enterprises take a focus on one point strategy to develop green building materials as the example of Rongxian Green Grain Factory’ developing thoughts and process.更多还原