【作者】 刘杰；

【导师】 李翔；

【作者基本信息】 华北电力大学（北京） ， 工商管理， 2007， 硕士

【摘要】 电力体制改革的深化为电力多经企业提供大量的市场机会。电力多经企业要想在激烈的市场竞争中取得优势,必须善于寻找市场机会,识别市场机会,选择合适的市场机会进入。论文从行业分析入手进行企业资源的市场机会优化分析和产品的市场进入分析,并对市场机会的分析和判断结论,从而构建一套市场机会分析体系。并以株洲高新电业股份公司为例进行实例分析,采用定性分析和定量计算相结合的方法,给株洲高新电业股份公司的市场机会选择提出建议。此分析体系能够较好地解决电力多种经营企业的市场机会选择问题,也有助于其他电力多经企业和其他行业的多经企业的发展。更多还原

【Abstract】 With electric system reform developing, all kinds of market opportunities to the electric power diversification corporations appear. To get advantages in the furious market competition, the enterprises must be good at seeking for the market opportunities and coming into those sections. The paper sets up an analysis model of the market opportunities which starts with the trade analysis, including the qualitative analysis of the enterprise resource and the produce entering quantitative evaluation. After emphases analyzing the marketing opportunity of Zhuzhou Hightech Electric Service Ltd, some advices were given to choice the marketing opportunity. And this analysis model would be benefit for those electric power diversification corporations and other diversification corporations.更多还原