【作者】 唐业芳；

【导师】 罗兹柏；

【作者基本信息】 重庆师范大学 ， 旅游管理， 2007， 硕士

【摘要】 在经济全球化趋势加快、国际交往日益频繁的今天,会展活动作为一种促进经济交流、贸易往来的重要途径,因其集聚效应与辐射效应对国民经济发展、产业结构调整产生的巨大拉动作用而日益受到世界各国的广泛重视。然而,相比各地会展活动的“遍地开花”的趋势,国内外对其研究还比较浅显。并且,同旅游学领域一样,一方面由于已有理论的缺乏系统性,另一方面由于发展实践的迫切需要,使针对会展和旅游这两个密切相关概念的研究,几乎都指向应用领域而不重视理论研究,尤其是基础性理论研究。本文则在搜集相关文献资料的基础上,运用综合归纳和比较分析相结合的研究方法,比较系统地研究会展和旅游中最基础的理论(基本概念和比较研究),期望可以初步地填补相应理论空白;在此基础上,还尝试性地探讨分析了“旅游性”这个概念体系,然后对会展的旅游性进行了分析研究。同时,鉴于策划在会展活动开发中的核心地位,本文以文中会展和旅游理论研究为基础,对会展的旅游性策划进行了相应的初步研究,以期利于会展与旅游在实践中更好的结合,指导会展活动更好的发展;在理论上拓展会展策划研究的新领域,完善不断发展中的会展理论体系。本文总体上是基础理论研究,但文中穿插各种案例实证。文章采用篇章式结构,分绪言篇(第一章绪论)、基础理论篇(第二章基础理论的再认识,第三章会展的旅游性研究)、应用理论篇(第四章会展的旅游性策划初步研究)和总结篇(第五章结论)。第一章阐述了课题研究背景、研究意义、研究现状综述及逻辑框架等;第二章从旅游和会展的有关定义辨析和研究开始,期望能够对旅游和会展的概念和本质做出科学、清晰的界定;第三章在对这两个概念重新认识的基础上,对会展和旅游的本质属性和活动本身进行比较研究(而不是对会展业和旅游业这类表象),对“旅游性”展开分析,进而指出会展的旅游性所在并由不同类型会展的旅游性不同提出会展和旅游相应的关联模式;第四章则基于会展的旅游性,结合旅游学的相关理论和旅游策划的相关知识,对会展策划进行了初步的研究。更多还原

【Abstract】 As economic globalization is speeding up and international exchanges are becoming more frequent, convention and exhibition activities, as the key means to promote economic exchanges and trade, are arresting wider attentions from many countries and regions in the world, because of tremendous boosting role of their aggregation and radiation effect on the development of the national economy and the reconstruction of industrial structure.Although convention and exhibition activities are blooming, the research into them is still relatively simple, and it has same issues with tourism science. Due to systematic theory deficiency and urgent practice demand, the study on two relative concepts of convention and exhibition and tourism is focused on application fields and lacking theoretic content, especially basic theoretic content. To change the situation, on basis of the analysis of documents and data, in the approach of induction and comparison, the fundamental theory on convention and exhibition and tourism (basic concept and comparative research) is studied systematically deeply, to fill the theoretic gap. The concept system of tourism property is created to analyze the features of convention and exhibition activities. Because the planning is the core of the development of convention and exhibition activities, trial tourism-property-based studies on the planning of such activities are conducted. The studies are expected to promote the combination of convention and exhibition and tourism and the development of convention and exhibition activities, to expand the research into the planning of convention and exhibition, and to improve the developing theoretic system of convention and exhibition.The empirical approach is also applied in such studies. The studies consist of five parts, Preface (Chapter 1 Preface), Basic Theory (Chapter 2 Restudies of Basic Theory and Chapter 3 Studies of the Tourism Property of Convention and Exhibition), Application Theory (Chapter 4 Trial Tourism-Property-Based Studies on the Planning of Convention and Exhibition) and Conclusion (Chapter 5 Conclusions). Chapter 1 describes the background, significance, present situation overview and logic structure of the topic studies. Chapter 2 begins with the discrimination and discussion of tourism and convention and exhibition concepts, and defines precisely two concepts. Chapter 3, based on the previous, compares convention and exhibition and tourism in nature, defines the tourism property, discovers the tourism property of convention and exhibition, and create the correlative modes between convention and exhibition and tourism depending on different tourism properties. Chapter 4, based on the tourism property of convention and exhibition, studies preliminarily the planning of convention and exhibition by applying tourism science and tourism planning theory.更多还原