【作者】 张莉莉；

【导师】 吴志华；

【作者基本信息】 南京财经大学 ， 企业管理， 2007， 硕士

【摘要】 作为物流系统的重要组成部分,物流园区对城市经济、交通、环境等发挥着越来越大的作用。我国物流园区起步较晚,但经由近几年的快速发展,目前已初具规模。相对于发达国家,我国物流园区的规划建设存在着很多的问题,而如何定位并确保有效实施无疑是其中最关键的一个问题。很多有关物流园区的调查显示,定位不准成为目前我国物流园区的一大通病,很多园区无法经营。所谓物流园区定位就是要确定物流园区在区域经济及市场客户中的地位和位置,从而明确物流园区的发展方向与竞争优势。物流园区定位一般按照“成立物流园区定位工作小组—前期数据资料收集和整理—定位—评估与再定位”的流程进行,中央政府、地方政府和企业共同构成了物流园区定位的体系。在国外,物流园区发展较早、较为成熟;我国物流园区起步较晚,虽一度掀起规划建设的热潮,但仍存在着包括定位问题在内的很多严峻问题。我国物流园区定位与国外存在较大差距,主要表现在定位基础、定位的科学性与有效性以及定位实施三个方面。我国物流园区开始进入一个需要通过有效定位而得以清晰发展的差异化时代,为此必须正视期间存在的国内外差距,利用一切可以利用的定位理论与方法使我国物流园区定位水平得到切实有力的提高。在此基础上,本文着重从战略定位的方法与功能定位优化的路径,以及一个反映流园区综合定位的案例分析等方面,对物流园区定位的优化进行了探讨。目前在制定物流园区战略定位时,基本还处于定性分析方法阶段,本文提出了基于AHP方法的物流园区战略定位模型并进行了实证分析,为物流园区战略定位提供了一种定量化的思路与方法。物流园区功能定位是物流园区定位的核心,但对影响因素把握不准影响着物流园区功能定位的准确。基于影响因素重要性和操作性的考虑,本文认为应从基于区域经济需求、基于供应链中位置以及基于商品物流特性的物流园区功能定位三方面努力。本文的研究还有待深入和拓展,希望本文的研究可以对物流园区定位理论和实践做出有益的贡献,并引起更多人的重视和研究。更多还原

【Abstract】 As an important part of logistics system, logistics park is playing a more and more major role in urban economy, transportation and so on. It’s late that the concept was introduced into China. But it has begun to take shape after recent years’rapid development. Compared with foreign countries, there’re many problems about the programming and construction of logistics park. One of the most pivotal problems is how to make and actualize positioning. Many related investigations demonstrate that inaccurate positioning has become one of the common problems.Logistics park positioning is to look for the station and position in area economy and market clients, then nail down the development direction and competitive advantages of logistics park. Its processes include forming positioning working party, collecting and analyzing relational data, positioning, evaluating and re-positioning. The system includes central government, local government and corporations.In foreign countries logistics park develops earlier and more maturely while in China that is late. There are still many austere problems including positioning in the backside of the upsurge for a time. Compared with foreign countries, there’re great differences. These aspects involve the basis of positioning, the scientific and validity of positioning and the implementing. Through effective positioning China will come to the period of differentiating development. Therefore, the differences must be envisaged and all kinds of theories and methods must be used to improve the conditions of logistics park positioning in China. On the basis of these, how to optimize logistics park positioning is studied, which includes the method of strategic positioning, the path of function positioning and a case of logistics park positioning.At present the method of strategic positioning is qualitative analysis. A model based on AHP is brought forward, and the demonstration analysis is given. It provides a quantitative analysis method for the strategic positioning. Function positioning is the core. But its nicety will be influenced if the influencing factors can’t be hold by rule and line. Considering the importance and operation of theses factors, the function positioning should be made on the basis of area economy demand, the location in supply chain and the logistic characteristics of merchandises.The study is still need to deepen. Hoping this paper is helpful for the theory and practice of logistics park positioning and can arouse more recognition and study.更多还原