运动时尚对服饰发展的影响研究

【作者】 张丽；

【导师】 王璇；

【作者基本信息】 天津工业大学 ， 设计艺术学， 2007， 硕士

【摘要】 今天，休闲健身文化已成为时尚的主流之一，健康成为大众追逐的愿望，运动时尚正深深影响着大众着装，服装设计的出发点不仅要达到其服用的功能性更要体现一种健康自然的生活理念。论文系统地回顾了不同历史时期运动对服饰发展及其进程所产生的深刻影响，揭示了运动对服饰发展的推动作用，并从现代社会文化背景和人们生活理念的更新两个方面入手，对运动时尚对服饰流行的影响进行了深入地解析，阐述了运动与时尚的互动关系。论文建立在对运动休闲服饰市场较为全面深入的调研的基础之上，采用的调研方法包括资料收集、走访和问卷调查等。论文归纳了当前运动休闲服饰市场的总体特点，对运动休闲装消费群体的消费特征进行了深入细致的分析研究，重点在于消费者日常使用运动休闲服饰的特点和消费者的消费形态的研究，并且论文针对不同消费群体的特点对其运动休闲服饰风格的设计创新进行了探索性分析。论文对调查数据进行了分类及数值分析，其归纳分析可对当前运动休闲服饰的设计开发及其市场营销具有一定的宏观引导性。论文进一步对国内外主要运动休闲品牌进行比较研究，为企业更好地把握休闲服饰市场和完善品牌建设提供了有益的借鉴。更多还原

【Abstract】 Today, when the sports culture has been treated as the main stream of the fashion trends and the healthy body is the ideal of the fashinable community, The sports fashion is deeply affecting people clothing, The starting point of dress design not only needs to get to the function but also manifest one kind idea of health natural life .The paper systematically reviews the different historical periods when the sports affect profoundly to the clothing development and advancement, promulgating the impetus action sports develop to the clothing; And it thoroughly analyzes the influence sports fashion to the clothing fashion from two aspects :the cultural context of modern society and the people’s life idea, so,elaborats the interaction relations about spors and fashion.The paper establish in comprehensive investigation and study foundation to the sports and leisure clothing markets by the investigation and study methods of information acquisition , visiting and asking the volume . The paper firstly induces the overall characteristic of present sports and leisure clothing market, then thoroughly analyzes the expense characteristic of the expense community of the sports and leisure clothing to thorough analysis research, the key point of which is the research on the sports and leisure clothing consumer’s daily use and consumer’s expense pattern, and this article carries on the exploration analysis about the innovation of sports style clothing design in view of the different types of expense community’s characteristic. The paper carries on the classification and the numerical analysis to the investigation datas, its induction and analysis may have the certain macroscopic guidance for development of the current sports and leisure clothing design and the market marketing.The paper further conducts the compartmental research on the main sports and leisure brands between the domestic and foreign, providing the beneficial model for enterprises which can graspe the leisure clothing market and consummate brand construction well . The paper has the profound practical significance for the sports fashion development of modern clothing and development of the sports and leisure clothing design which has function and fashion.更多还原