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供应链环境下产品外包的决策分析
Decision Analysis on Outsourcing Solution in Supply Chain Environment
【作者】 陈宁;
【导师】 朱秀文;
【作者基本信息】 天津大学 , 工商管理, 2006, 硕士
【摘要】 进入二十一世纪,全球经济的发展日趋呈现一体化趋势,供应链管理随之得到空前的发展,表现为协同合作、具备竞争能力的一体化模式。同时,规模经济的优势在企业管理中起到愈来愈重要的作用,原来的做法是一个企业“一条龙”从头到尾什么都做,现在产业细分使价值链发生了很大变化,企业逐渐把一些不是自己强项或成本较高的业务外包出去,走原始设备制造商(OEM)之路。伴随着经济一体化,在世界各大企业纷纷将制造基地转向中国的产业外移过程中,外包生产是该过程显著的特点。“外包”是指把不属于自己核心竞争力的业务包出去,即把自己做不了、做不好、别人做得更好或更便宜的事由别人来做。在日益激烈的市场竞争中,各公司在核心技术、产品和市场占有中都有自己的独特定位,其发展与核心业务的成败和核心竞争力有着密切的联系,将非核心领域但又很重要的业务或管理,外包给擅长于该项工作的专业公司去做,将自身解放出来以更专注于核心业务的发展,是提高核心竞争力行之有效的策略。本文把对外包的分析放置于供应链环境下,首先对供应链管理进行了阐述,再根据电子制造链的特点从供应链管理理论的角度,其中包括战略目标,战术的实现及绩效衡量目标对外包加工和自制的优劣进行了详尽的分析,并结合核心竞争力和价值链的理论,论述了外包发展是供应链发展到今日的必然产物,然后结合朗讯实际案例,阐述了朗讯实施外包的必要性,最后通过具体例证,在外包决策分析,外包实施及成果对比方面,用数据、事实证明了外包在供应链管理中的重要性和必要性。
【Abstract】 With the entering to the 21st century, global economy has been seeing an integrative trend. Supply chain management, which is developing unprecedentedly with a significant innovation, presents itself as an integrative mode of cooperation and competence. The predominance of scale-economy is playing a more and more important role in the enterprising management. On account of the dramatic changes of value chain brought by industry subdivision, enterprises are focusing on the OEM (Original Equipment Manufacture) by outsourcing their inefficient or high cost business instead of covering the whole manufacture operation from the very beginning to the end, which they did before. Along with the integration of the global economy, a good number of the world famous corporations are moving their manufacturing business to China mainland. And one manifest phenomenon, during this period, is outsourcing.“Outsourcing”means enterprises outsource their incompetence business to those who operate it better with low cost.In the intense market competition, companies have their own market positioning on core technology and products. Enterprises’development counts on the success of core competence. Outsourcing non-core but important business units to those specialized suppliers is the effective approach to free up themselves to fixate on the construction and development of their core competence business.Putting the analysis of outsourcing in the supply chain environment, this thesis demonstrates the supply chain management firstly, and secondly, from the angle of supply chain management, which includes the goal of the strategy, the realization of the strategy and the measurement of performance, it expatiates the advantages and disadvantages of the outsourcing and in-sourcing, with the core competence and value chain theory, and the outsourcing development is the inevitable result of the development of supply chain, on the basis of characteristics of the electronic manufacture. Thirdly, it demonstrates the indispensability of the outsourcing, with the case of lucent. Finally, it illustrates the importance of outsourcing in the supply chain management by outsourcing decision analysis, outsourcing realization and achievement comparison with cases and figures.
- 【网络出版投稿人】 天津大学 【网络出版年期】2007年 01期
- 【分类号】F274
- 【被引频次】3
- 【下载频次】330