【作者】 施俊香；

【导师】 孔荣；

【作者基本信息】 西北农林科技大学 ， 农业与区域发展， 2006， 硕士

【摘要】 随着我国市场经济改革的不断深入以及我国加入世界贸易组织的推动,我国体育事业的改革也逐步被提上议事日程并不断深化。在我国成功获得2008年奥运会主办权之后,我国体育产业的发展也得到了越来越多的关注。虽然我国的体育产业近几年取得了快速发展,但与世界体育产业发达国家相比,还处于弱势状态,尤其是体育产业消费,在国民经济生产总值(GDP)中所占比重还不是很高。但随着人们收入水平不断提高,城市群体素质提高,体育娱乐消费市场不断扩大和多样化,体育产业消费在我国还有极大的提升空间,这就为我国体育产业的高速发展、进入国际化的市场大循环,提供了良好的契机。因此对我国体育产业发展进行研究尤为重要。本文立足于我国体育产业现状,分析了发展我国体育产业面临的机遇和挑战,以及发展我国体育产业存在问题,并对如何发展我国体育产业进行了探讨。全文共分六章,现分述如下:第一章:导论。本章主要阐述了论文的研究背景、目的和意义,并简要评述了国内外体育产业发展研究动态,确立了本文的研究思路和研究方法,提出了本文可能的创新点,为本文研究提供了基础性准备工作。第二章:体育产业发展的基本理论。主要阐述了产业及体育产业的概念、分类,国内外体育产业发展的相关理论,为本文研究奠定了理论基础。第三章:国外体育产业发展现状及经验。归纳总结国外体育产业发展的现状、特点及成功经验,为提出解决我国体育产业发展中出现的问题作铺垫。第四章:我国体育产业发展的现状及存在的问题。本章在分析我国体育产业发展现状的基础上,从产业市场、产业结构、产业政策等方面分析了我国体育产业发展中存在的问题。第五章:我国体育产业发展机遇。本章从我国加入WTO和获得了2008年奥运会举办权及医疗制度的改革及居民生活方式的改变等方面进行分析,提出了发展我国体育产业的机遇。从宏观上阐述了发展我国体育产业具有巨大的潜力。第六章:我国体育产业发展的对策。本章在分析我国体育产业存在问题和面对的发展机遇的基础上,借鉴国外成功经验从培育体育市场、调整产业结构、制定优惠政策、深化体育体制改革等方面对发展我国体育产业提出了对策与建议。更多还原

【Abstract】 With the deepening of market economic reform and the pushing of China’s entry into the WTO, the reform of China’s sports industry has gradually climbed up the agenda. After Beijing won the bid for hosting the 2008 Olympic Games, the development of China’s sports industry has also caught worldwide attention.China’s sports industry has developed fast in recent years, however, there are still big differences between China and those sports industry developed countries, especially the proportion of sports industry consumption is still limited in GDP. On the other hand, with the improvement of people’s income level and comprehensive quality and the enlargement and diversification of sports and entertainment market, there is much room for improvement for sports industry consumption, which creates a good chance for expedited development of China’s sports industry and its entry into global market. Based on present situation of China’s sports industry, the thesis analyses opportunities and challenges for and problems in the industry and discusses how to further develop the industry. The article is divided into six chapters as follows:Chapter 1: Introduction. This chapter mainly expatiates on the research background, purpose and significance of the thesis, and briefly introduces and analyses the basic conception and internal and overseas research trends of sports industry. Having established the research ideas and research methods, the author indicates the possible innovations of the text, which makes basic preparation for the research.Chapter 2: Basic theory of sports industry. This chapter states the primary conception and the classification of industry and sports industry. It analyses the associated theories of the development of the industry, thus giving theoretical basis for the research.Chapter 3: Analysis and re search on present status and characteristics of sports industry in foreign countries. The author shows a summarization of successful experience of sports industry development in foreign countries in this chapter to pave the way for bringing forward solutions to the problems in the development of China’s sports industry.Chapter 4: present status of and problems in China’s sports industry development. Based on the present status of China’s sports industry, this chapter carries out detailed analysis of problems existing in China’s sports industry from industry market, industry structure and industry policy, which provides the theory evidence for establishing countermeasures on sports industry development.Chapter 5: opportunities faced by China’s sports industry. The chapter presents opportunities for developing sports industry from aspects like China’s entry into the WTO, winning the bid for hosting the 2008 Olympic Games and medical system reform and the life style change of Chinese people. It expounds the great potential for developing China’s sports industry.Chapter 6: solutions of developing China’s sports industry. Based on problems in China’s sports industry, the chapter brings up solutions of speeding up development of China’s sports industry from cultivating sports market, adjusting industrial structure, establishing favorable policies and deepening sports system reformation更多还原