【作者】 李伟；

【导师】 梁明珠；

【作者基本信息】 暨南大学 ， 旅游管理， 2006， 硕士

【摘要】 自从1955年迪斯尼乐园在美国加州诞生并取得成功以来，主题公园在美国发展迅速。中国主题公园的“造园运动”，是在1989年“锦绣中华”开业之后才逐渐发展起来。“锦绣中华”主题公园取得了巨大成功后，全国各地的各类主题公园如“雨后春笋”般大量涌现，短短七八年时间就超过了上千家，随即又以同样的速度纷纷倒闭，没有倒闭的多数也处于惨淡经营中。珠三角地区是我国主题公园的重要的根据地，也一直是我国主题公园发展样板，但就该地区而言，经过市场的洗礼和竞争的淘汰，大批的主题公园因为经营不善而倒闭破产，而另一方面，又有巨额的资金投入主题公园市场。 随着传统工业经济时代向新经济时代的转变，以前的竞争格局也由对抗性竞争、宽容性竞争演变为现在的合作性竞争。本文的选题就是基于新的市场环境和竞争格局下，来研究主题公园的竞合模式，藉此找到主题公园可持续发展的途径。 本文基于主题公园相关理论，探讨了主题公园竞合的内涵，实现条件，竞合实施的动力因素，提出了理想竞合模式；并在此基础上，通过竞合环境分析，竞合对象的甄选，提出主题公园实施竞合的具体战略；最后结合番禺长隆集团主题公园的具体实际情况对主题公园的竞合进行实证研究。更多还原

【Abstract】 The industry of theme park has assumed a scene of prosperity and developed fastly since Disneyland was opened in California of U. S. A in 1955. China’s theme park development began from the first theme park "Splendid China’ was founded in Shenzhen in 1989. And since then , more and more theme parks spring up in the whole country. However, many parks among those closed down in 7 to 8 years while some succeeded. Pearl river delta is an important area of theme parks in china and had become a model of success in the past.But now, the industry also has got into trouble and many parks bust up because of financial problems. Unfortunately, much funds is discharging into the market of theme park.As times changes from a traditional industrial economical age to a new economical age, the competitive pattern has become "cooperative competition from antagonistical competition. And the paper studies the co-opetition model of theme park and finds an effective method to sustain its development.The paper discusses the model, the conditions , the motivative factors of theme park co-opetition, and then propounds a theoretical frame. Additionally, the paper also raises the co-opetition strategies of theme park in the base of analysis of environment and objects of co-opetition;finally, the paper does a positive study based on the theme park of Panyu Changlong Corp.更多还原