【作者】 高鹏；

【导师】 王媛；

【作者基本信息】 天津大学 ， 工商管理， 2006， 硕士

【摘要】 企业文化是文化概念在企业这一特定领域的延伸,是企业在一定的社会经济条件下通过社会实践形成的并为全体成员遵循的价值意识、职业道德、行为规范的总和,是一个企业在自身发展过程中形成的以价值为核心的独特的文化管理模式。21世纪是一个文化冲击的世纪,企业之间的竞争实际上就是文化的竞争,企业文化将成为未来企业的第一竞争力。企业要健康、顺利、长远地发展,必须构建和运用自己特有的核心竞争力。而企业的核心竞争力根置于企业文化,离开企业文化,企业对内将缺乏凝聚力,成为一盘散沙,对外则难以形成竞争力。所以,建立优秀而独特的先进企业文化对提升我国企业核心竞争力、适应国内外市场竞争具有重大而现实的意义。本文从企业文化的本质立论,首先论述企业文化对企业发展的重要意义;对企业文化的理论进行了概述,探讨了企业文化的内涵、特点和作用,以及企业文化建设过程中存在的误区;以问卷调查取得的资料为依据,诊断了鑫苑公司企业文化的现状,分析了其在企业文化建设方面的优良传统,明晰了公司企业文化存在的主要问题以及这些问题对公司生存发展的影响。在上述基础上,进行了理论思考,并基本鑫苑公司新的发展战略,对鑫苑文化建设进行了定位分析,对企业文化重塑提升的总体思路进行了思考,构建了一套符合鑫苑特色的企业文化体系,并制定出了切实可行的企业文化建设的实施方案,建立了强有力的文化传播体系和强化措施。希望本文的成果能够为广大处于二次创业阶段的中国企业进行企业文化建设提供一套行之有效的借鉴模式。更多还原

【Abstract】 Corporate culture is the deepening of the concept“culture”in company, made up of value, morality and rule which are obeyed by all the people under the condition of society and economy through the social practice. And also, that is aspecial culture management mode in the development of a company.The 21st century is acentury full of challenge. The competition among company is in fact the cultural competition, and corporate culture will be the lst competition in the future.It is important to one enterprise to form and apply its own core competition ability during its healthy, prosperous and long-term development. The core competition ability of one enterprise is founded in the corporate culture. Without the culture, the enterprise will have no its own cohesive force and have no outside competing ability. It is important to found the special and excellent corporate culture. There would be vitalmeaning for prompting core competition and meeting the world market competition.This thesis presents argument from the corporate culture essence and elaborates the corporate culture vital significance which develops to the enterprise.Then it summarizes the theories of corporate culture and discusses the connotation, characteristic, role and existent mistake district in corporate cultural construction. By analyzing the questionnaires, the author diagnoses Xinyuan’s corporate culture present situation, and points out the shortcomings of the Xinyuan corporate culture as well as the influence to the existence and development of the corporation. In the above foundation, has carried on the theory ponder. On the base of the Xinyuan’s recent developmental strategy, has carried on the localization analysis to the Xinyuan cultural reconstruction, remoulded the promotion to the corporate culture the overall mentality to carry on the ponder, constructed a set to conform to the Xinyuan characteristic corporate culture system, and formulated the practical and feasible enterprise culture construction implementation plan, has established the powerful cultural dissemination system and the strengthened measure.Hoped this thesis achievement can generally to provide a set of effective model pattern for be at the second imbark stage Chinese Enterprise to carry on the enterprise culture construction.更多还原