【作者】 董文晖；

【导师】 唐祥忠；

【作者基本信息】 武汉理工大学 ， 结构工程Ⅱ， 2006， 硕士

【摘要】 房地产中介组织是随着房地产业的发展而逐步发展起来的，规范化的房地产中介组织和成熟先进的运营管理模式，对于促进房地产业的健康发展和规范房地产经济运行有着极其重要的作用。我国改革开放20多年来，房地产中介行业的从业人员队伍迅速扩大，但是，由于我国的房地产中介业起步较晚，在执业标准、执业规则、专业人员素质、技术手段，特别是在运营管理模式方面还处于探索阶段，总体上仍然比较稚嫩，缺乏核心竞争力，与国际规则的要求和发达国家和地区成熟的房地产中介服务体系相比，还存在着不小的差距。随着房地产市场的迅猛发展，房地产中介业面临新的挑战和发展机遇。房地产中介企业发展战略研究是一个较新的研究领域，我国关于房地产中介企业发展战略还缺乏较为系统的研究。 本文在国内外现有研究的基础上，结合我国房地产中介企业的发展现状，借鉴发达成熟地区和国家房地产中介组织运营管理模式经验，从理论和实践方面对我国房地产中介企业运营管理模式进行了较全面的分析和阐述，提出了我国房地产中介企业发展战略。更多还原

【Abstract】 The development of real estate brokerage organization is along with the growth of real estate industry. The standardized real estate brokerage organization and mature management mode will play an important role in the development of real estate industry and economy Since China’s reform and opening up to outside world 20 years ago, the employment in real estate brokerage industry has been increasing in a fast rate. However, there are still in primary stage in such aspects as professional standard and regulation, professional training, especially management mode. Generally speaking, the brokerage organization in China is still a beginner and there is a long way to go comparing with the requirement of international regulation and matured real estate brokerage service in developed counties and regions. Therefore, real estate brokerage industry in China will face new challenge and opportunities for developing with the rapidly growth of real estate market. The study on operation and management mode of real estate brokerage organization is a new field for studying. There is still lack of systematic studies on real estate brokerage organization.Based on the existing studies and combined with the analysis of China real estate brokerage organization status and management mode which operates successfully in developed countries and regions, this essay expatiated the management mode of real estate brokerage organization operation in China and put forward proposals of innovational path and policy for management mode.更多还原