基于核心竞争力的深圳中小软件企业文化塑造研究

【作者】 陈强；

【导师】 赵定涛；

【作者基本信息】 中国科学技术大学 ， 管理科学与工程， 2006， 硕士

【摘要】 现代企业最高层次的竞争是企业文化的竞争。优秀的企业文化是凝聚优秀人才的重要法宝，是增强市场竞争力的有力武器。 目前深圳中小软件企业在国民经济生活中发挥着越来越重要的作用，但普遍存在企业文化塑造不足的问题：企业文化模仿有余，创新不足；具有建设与培育企业文化的迫切要求，但方法欠缺；体现出一定个性，但没能形成整体合力。因此要进一步做大做强中小软件企业，就必须研究中小软件企业文化塑造问题。目前国内外对中小软件企业文化进行研究严重滞后。 本论文在概述国内外研究现状的基础上，分析了核心竞争力与深圳中小软件企业的关系，探讨了深圳文化这一特殊的地域文化，并对深圳中小软件企业文化发展现状、存在的问题进行了分析，对基于核心竞争力的深圳中小软件企业文化塑造的措施、塑造的内容方面进行了研究。 本文结合深圳地域特点以及中小软件企业的特点，在理念文化塑造方面提出在深圳中小软件企业塑造“亲情文化”，并提供了中式亲情文化的方案；针对目前深圳中小软件企业中大量存在的深港文化差异，也进行了初步的探讨。本论文的研究成果对中小软件企业文化尤其是深圳的中小软件企业文化理论研究和实践具有一定的指导意义。更多还原

【Abstract】 The highest competition of the business is in the culture area. Excellent culture can help attract the talents, And increase the core competition ability.Middle-Small software enterprise of ShenZhen(Called MSSES hereafter) are playing more and more important roles in the economic and social development of ShenZhen (Called SZ hereafter). But most of them are show weakness on enterprise culture construction with following disadvantages: imitating more, innovating less; Want to establish the enterprise culture . but don’t know the right way; There’s little research to guide. Which is the reason why this paper carries out this research.The paper takes .the theory analysis, comparison methods to have the preliminary study to the MSSES culture construction. The paper introduces the relationship between enterprise culture and core competency. Indicates the SZ culture as the special regional culture .Analysis the current situation of the MSSES culture present. Establishes the model of affected factors of Enterprise culture. Key of this paper are what and how to shape the culture of MSSES. The paper also researches the construction of enterprise visualize"Staff First" and establishing "family culture" is suggested to design the core value of MSSES. Which is also the innovative point in this papers, 、The solutions to establish "Family Culture" in the area of "Behavior Culture" is also provided as well as the solution to deal with the culture impact between SZ-HK.更多还原