【作者】 孙大为；

【导师】 王国红；

【作者基本信息】 大连理工大学 ， 工商管理， 2006， 硕士

【摘要】 随着中国加入WTO，中国电影产业化态势已经日趋明朗，电影产业化道路成为中国电影发展的必由之路。电影已经成为城市生活中不可以缺少的一部分，是文化市场的重要商品。近些年，我国的电影行业得到内外环境的优势，飞速的发展，作为商业化较早的大连电影公司，既面临着发展的大好机遇，同时在激烈的市场竞争中又面临着巨大的压力和威胁。 本文的研究目的，旨在为大连电影公司确定基本可行的发展战略，希望对公司的发展起到一定的指导作用。通过对大连电影公司的发展战略研究，制定可行性战略，以扩大大连电影公司的规模，增强大连电影公司的竞争力，实现公司的远景目标，成为行业整合以后的领跑者。 本文运用现代战略管理理论，对大连电影公司的发展战略进行了系统的研究。首先对大连电影公司进行了战略分析，分析了电影行业的整体发展现状及趋势，电影行业的市场前景以及电影业的竞争结构：供应商、顾客、竞争对手、潜在竞争者、替代品等方面对公司的外部环境进行了分析。从大连电影公司的影院设备、人力资源状况、业务发展状况、市场营销能力、财务状况等内部资源和能力方面存在的优势和劣势进行了分析。在此基础上，归纳出影响大连电影公司发展的关键内外部因素，外部机会和威胁、内部优势和劣势进行了分析评价，明确了大连电影公司的外部机会和威胁以及公司内部的优势和劣势。 根据大连电影公司的使命和长期目标，在战略分析的基础上，运用SWOT分析方法制定出大连电影公司的发展战略方案——成本领先战略、扩张经营领域的战略、异地扩张战略。 论文的主要贡献，在于对大连电影公司的内外环境作了详尽分析的基础上，提出了大连电影公司的发展战略，并基于大连电影公司的征及电影业的特点提出了针对性、操作性较强的战略实施举措。更多还原

【Abstract】 As China joined into WTO, the tendency of industrialization for China film becomes obvious day by day. The path of industrialization for films has been the only way to develop China Film. The films are regarded as an essential section of city life and the important commodity in the culture market. Film industry achieves the advantages of external and internal environment so as to develop rapidly in recent years. As an earlier commercialization enterprise, Dalian Film Company is facing more opportunities as well as huge challenging in the intense competition.This article aims to study how to seek for the strategic mode suitable for the development of Dalian Film Company and to provide valuable references, and it can help for the futures development of the company. Through investigating the some systematic ways of development strategy about Dalian Film Company, the paper established the feasibility stratagem in order to enhance competitiveness of Dalian Film Company which will achieve the long-range goals of the company, then become the pacemaker after integration in this field.Through using the modern strategic management theories, the paper told some systematic ways of development strategy about Dalian Film Company. This text, in terms of strategy, not only analyzed the present development of film industry and its trends, but also the market prospect of Chinese Film industry. At the same time, it analyzed the external environment condition of Dalian Film Company From the respects, such as suppliers, customers, competitive rivals, potential competitors, and substitutes and so on. Analyzed about the inside condition of Dalian Film Company, summarized Dalian Film Company strengths and weaknesses in apparatus of cinema, manpower resources management, business, marketing, financial administration etc. We can safely draw the conclusion that the internal and external key factors affect the development of Dalian Film Company. On this basis, analyzed the opportunities and threats, strengths and weaknesses with EFE Matrix and IFE Matrix, and defined the optional strategic measure of Dalian Film Company.According to the task and long-term aim of Dalian Film, Dalian Film Company, the paper proceed the analysis and the enterprise’s strategy, pointing out the application pattern in practice, these are all based upon the SWOT Analysis. It researched and made some更多还原