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我国报纸体育新闻的生存环境及发展趋势研究

The Existent Environment and Developmental Trend of Newspaper Sport News in China

【作者】 陈放

【导师】 蒋晓丽;

【作者基本信息】 四川大学 , 新闻学, 2006, 硕士

【摘要】 改革开放以来,我国体育事业逐渐蓬勃发展,多项竞技体育运动在国际赛场上屡屡夺魁,体育文化产业市场经营开始形成。与此相应的是,近几年全国各地涌现了一大批专业性的体育报刊,而综合类报纸也纷纷扩大体育版面,通过多年的市场化运作,在发行量、阅读率、市场占有率和广告收入等方面,都有了极大的进步。 但由于某些主观或客观的原因,报纸体育新闻在其发展过程中,也并不是完全一帆风顺。客观上说,自从电视涉足体育新闻报道开始,它就成了报纸体育新闻最大的竞争对手,特别是体育赛事现场直播节目的出现,更使得电视体育节目在短短十多年中赶超了报纸,坐上了体育新闻报道领域的头把交椅;而上世纪九十年代中期,因特网的介入使体育新闻的时效性大大增强,而网民数目的大量增加也带走了相当一部分报纸体育新闻读者,同时也使得体育新闻市场的竞争日趋白热化。同时,在主观方面,我国报纸体育新闻在报道理念、品牌包装以及从业人员队伍建设等方面,都与国外先进水平存在着不小的差距;再加上我国报纸体育新闻所固有的时效性、真实性不强和报道题材庸俗化、人员素质不高等缺陷,都对我国报纸体育新闻的发展提出了内在挑战。在这种态势下,如何发挥报纸自身优势,扬长避短,打破发展瓶颈,在体育新闻市场的激烈竞争中占据有利位置,成了报纸体育新闻界亟待解决的一个重要课题。 针对体育新闻市场现状和报纸体育新闻存在的诸多问题,笔者认为,我们不应再固步自封,走“中庸之道”而不追求革新,这必将导致报纸体育新闻失去市场,更会带来体育新闻市场的不均衡乃至畸形发展,拉大国内外差距。作

【Abstract】 After the openning and reforming in China,Chinese sports have developed a lot.Our players have been getting thousands of championship in many types of matches.Because of these reasons,Chinese sports cultural industry starts to be formed, hi resent years,many sport newspapers have appeared in China,and some comprehensive newspapers have enlarged their edition of sport news.In these two aspects,newspaper sport news has had big progress in China.But for some subjective and objective resons,the development of newspaper sport news also encounters some difficulties.Subjectively speaking,TV has been the biggest competitor of newspaper sport news from the day which it started to broadcast sport matches especially football and basketball.Now TV has control the biggest part of sport news market.From 90’s in last century,the internet started to involve in sport news.Its news is timely,this not only makes many person be honesty readers of internet sport news,but also cause the intense competition of sport news market.Objectively speaking,the idea of report,package of brand and construction of employees in Chinese newspape are far from high level in foreign countries.In the same time,newspaper sport news in China now isn’t timely and true enough,this also prohibits the development of newspaper sport news in China.So how to take advantages of newspaper itself in order to get a good position in sport news

  • 【网络出版投稿人】 四川大学
  • 【网络出版年期】2007年 03期
  • 【分类号】G219.2
  • 【被引频次】17
  • 【下载频次】990
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