【作者】 周密；

【导师】 王旭；

【作者基本信息】 重庆大学 ， 管理科学与工程， 2006， 硕士

【摘要】 随着汽车产业的国际化整合和竞争的加剧,各汽车制造企业的新产品开发与市场推广力度也日益加强。如何成功开发出更多更好的新产品,使企业在竞争中立于不败之地,成为汽车企业关心的主要问题。同时,汽车新产品开发具有周期长、投入大和风险高的特点,对企业的生存和发展至关重要。因此新产品开发后评价对新产品开发成功具有十分重要现实意义和研究价值。论文针对汽车产品的特性、新产品开发的流程及生产过程进行了研究,建立了汽车新产品开发后评价体系,并设计了汽车新产品开发后评价的评价流程与管理制度。在分析后评价的重要性及国内外后评价的发展现状的基础上,提出了本文的研究目的与研究内容。论文根据前评价、中期评价与后评价的区别与联系,分析了后评价在新产品开发中的位置与作用。论文通过对新产品开发过程、评价目标及评价体系的研究,建立了汽车新产开发后评价综合模型。论文分析了汽车新产品后评价的评价目标与企业实际情况,从企业、消费者、社会与环境三个角度研究了对汽车新产品开发的后评价,建立了汽车新产品后评价指标体系,并对其各级指标的构成进行了分析与解释。论文根据汽车后评价体系的指标内容,建立了评价的标准。根据汽车新产品开发后评价指标体系的特点与内容,论文将物元的理论应用于汽车新产品开发的后评价中,对指标体系进行评价。为了保障上述评价工作的科学性、有效性及可实施性,论文以部门为分类,设计了新产品开发后评价的总流程与子流程,并且综合项目管理模式与过程质量管理的思想,建立了评价管理制度。论文结合某汽车公司的新产品开发的实际情况,将后评价的评价流程与评价管理制度应用于该汽车公司的新产品开发的后评价管理中,并运用具体数据对汽车新产品开发后评价指标体系进行了验证。更多还原

【Abstract】 With internationalization of the auto industry and competition intensifying, the technology of automotive products is developing very rapidly. In order to scramble for more possession of the market, new products’development and marketing in every enterprise are enhanced. How to avoid failure and successfully develop new products becomes the main issue to every automobile enterprise. At the same time, it is very important to post-evaluate of the new product development due to its long period, large investment and high risks.The paper, based on the research of the character of new automobile product, process of manufacture and development flow, build post evaluation system of automobile NDP, design management system and work flow.Firstly, it was analysed that importance of new product development, especially importance of post evaluation of new product development and actuality of post evaluation both at home and abroad. Based on this, the purpose and content of the paper are presented.Secondly, the paper focuses on the flow of the development of automobile new product development, and compares the purpose and content of front-term, medium-term and post evaluation, and clarifies the location of post evaluation and affection in the new product process. According to the new product development evaluation, the paper presents the new product evaluation 3D models. On this basis, Comprehensive evaluation in the new product development evaluation system is an important means, so the paper highlighted the new product after comprehensive evaluation model.Thirdly, post evaluation target and conceive principle were analysed. Post evaluation system was established in terms of business, consumer, social and environmental view, and economic analysis, product competitiveness, social and environmental impact of three parts were explained. According to the content of the evaluation system, the paper establishes evaluation criteria, while selecting matter-element methods to evaluate post evaluation system.Fourthly, Workflow system and criterion were designed combining project management and quality process management to ensure the evaluation of scientific, effectiveness and implement.更多还原