动态竞争中的竞争速度和强度研究

【作者】 张文明；

【导师】 邱国栋；

【作者基本信息】 东北财经大学 ， 企业管理， 2005， 硕士

【摘要】 速度和强度是物理学名词，把它们和竞争战略联系起来并不多见。本文是一篇用竞争战略来研究速度和强度问题的论文。90年代以来，随着环境的日益动态化和复杂化，企业间的竞争出现了新特点。表现为：竞争是高速度和高强度的；任何先动优势都有可能被竞争对手的反击所击败；任何竞争优势都是暂时的，不能长期保持；竞争战略的有效性不仅取决于时间领先，更主要的是及时地建立新优势。这与以往的竞争大不相同，有学者把这种新的竞争方式称为动态竞争。在新的竞争模式下，原有的竞争理论越来越显示出局限性，动态竞争理论应运而生了。通过对当前动态竞争理论的系统研究，笔者发现，研究内容主要集中在对竞争对手间互动规律的探讨上，而对动态竞争的突出特征——速度和强度关注较少，这方面的研究也比较少。当今时代已步入“速度经济”时代，速度成为企业在竞争中制胜的重要武器；当今时代同样是一个竞争白热化的时代，多少企业在激烈的竞争中迅速消亡。因此，速度和强度的研究在理论和实践上都具有重要意义。 本文采用规范性的研究方法，理论和案例相结合，以理论为主。全文内容如下：第1章，首先介绍了论文研究的时代背景，然后重点阐述了动态竞争理论的研究现状，最后提出了本文所要研究的问题；第2章，对动态竞争中竞争速度的概念进行了界定，并分析了影响竞争速度的关键因素；第3章，从学习的角度对柔性管理进行了重新界定，指出企业保持柔性的核心在学习，柔性管理的核心是把组织建设成为学习型组织，最后指出建设学习型组织的关键是要从五个方面加强组织的柔性管理；第4～7章，首先从行业视角和竞争战略视角对竞争强度进行了界定，然后从竞争战略的角度提出了三种降低竞争强度的战略。 本文的创新之处： 1．用竞争战略研究速度和强度问题是本文的一大创新。 2．提出企业保持柔性的核心在学习，柔性管理的核心是把组织建设成学习型组织，建设学习型组织的关键是要从五个方面加强组织的柔性管理。更多还原

【Abstract】 Speed and Strength are two physics words, and people seldom use them with competition strategy. The paper use competition strategy to study speed and strength. Since 90’s, with the increasing dynamic state turns and complicates of the environment, new features appear between enterprise’s competitions. The performances are: competition is the high speed degree and high strength; any first-mover advantage maybe probably defeat by the backstroke of the rival; any competition is temporary, can not last forever; the usefulness of competition strategy is not decided by doing first, but by building up the new advantage in time. This is greatly different from the former competition, so scholars call such kind of competition model as dynamic competition. Under the new competition mode, the original competition theories display limits more and more, so the dynamic competition theories emerge with the tide of the times. Through the systemic research of the current dynamic competition theories, the writer discover the study mainly concentrate on the rules of rival interaction, but pay little attention to the outstanding characteristic-speed and strength. Today is the age of "speed economy", speed becomes important weapon; today is the age of white-hot competition, too corporations perish quickly in the competition. Therefore, the research of the speed and strength has important meanings in theory and practice.The paper use normative research method, theory combined with the case, and regard theories as principle. The full text contents are as follows: Chapter one, introduce the age background of the thesis first, then mainly state the present research of the dynamic competition, and put forward the problems we will discuss at last; Chapter two, define the definition of competition speed in competition economy and analyze the key factors affluence the competition speed; Chapter three, redefine the soft management, point out the key point of keeping enterprise’s softness is study, at last point out that building up a learning pattern organization更多还原