山东省中联石化有限公司发展战略研究

【作者】 李健；

【导师】 申元月；

【作者基本信息】 山东大学 ， 工商管理， 2006， 硕士

【摘要】 近年来随着中国经济的持续稳定发展，石油资源的消费大幅增加。从1993年到2004年的12年间，国内石油生产量年增长不足250万吨，而消费量年增长却在1000万吨以上。石油对经济发展的瓶颈约束越来越突出。同时，近几年来国际油价的持续攀升，对我国经济的冲击和造成的损失也是显而易见的。据国家信息中心公布的数字：2005年单纯由于涨价因素，约有1200亿元人民币的我国国民财富转移到产油国和石油商手中。而据国际能源机构预测，2010年中国石油消费的61％、2020年石油消费量的76.9％要依靠进口。从这样一组数据不难发现，依靠石油进口已成为中国经济不可改变的现实。但与此相对应的是，中国作为世界上第三大石油进口国，至今在国际油品市场上没有“话语权”。因此，如何研究建立稳定高效的石油进口贸易体系，摸索出一套行之有效的石油进口策略，争取中国在国际石油市场上的“话语权”，进而保障中国的石油安全，就显得尤为重要。 山东省中联石化有限公司是以进口直馏燃料油为主营业务的国有合资的石油化工流通企业，也是中石化目前在山东区域唯一的进口燃料油经销商。因此，本文力图在石油进口逐年增加、国内市场面临全面开放的大背景下，通过对中联公司外部环境的现状和未来发展趋势进行深入研究以及对公司内部资源与能力全面分析的基础上，从战略高度为中联公司研究制定关乎企业生存与发展的一系列方针、政策、目标、措施，并用以指导企业实践。 基于以上目的，本论文所采用的数据和资料全部取自国内外实践工作。其中，“双向买断”的经营模式是作者于2004年在国内首次提出并应用于实践工作的，此模式已成为中石化系统的经典模式之一。 本论文共分七章。第一章是绪论，提出要研究的问题和研究的背景、意义；第二章对有关的战略理论进行了回顾，并围绕战略的制定重点阐述了企业核心竞争力、三种基本竞争战略态势及企业战略联盟的有关理论，为研究作了理论上的准备；第三章对石油市场的宏观环境进行了阐述，并着重对入世后石油行业面临的游戏规则的变化、总体经济环境的变化对中国石油产业的影响进行了深入探讨，对中国21世纪的石油战略作了概括描述；第四章在回顾我国石油管理体制沿革的基础上，对石油行业总体特征从实践角度进行了比较独特的概括，并较为详细地对国际、国内及山东燃料油市场供需格局分层次进行了描述，对山东进口燃料油市场独特的需求特点、竞争态势进行了深入分析；第五章采用SWOT分析法，对公更多还原

【Abstract】 With the substantial and steady development of the economy of China, there has been a great increase in the consumption of petroleum resources. Within the 12 years between 1993 and 2004, the annual increase of oil production is less than 2.5 million tons, while that of the oil consumption is more than 10 million tons. The bottleneck restraint of oil on economic development has been obvious. In the meantime, it is apparent that the continual rise of oil price in recent several years has caused losses on our economy. According to the statistics from the National Information Center, in 2005, purely because of the rise of the price, about 1.2 trillion Yuan RMB of our national wealth was transferred to the oil producing countries and distributors. And according to the estimations of the international energy institutes, China will have to rely on import for 61% of its oil consumption in 2010 and 76.9% of that in 2020, through which we can easily see that to rely on petroleum import has became an unchangeable reality of the economy in China. But on the other hand, as the third largest petroleum import country in the world, china has not had its saying on the world oil market. Thus, It is especially important for us to study how to establish a steady and efficient oil import system, to find out an efficient strategy, to gain for China the saying on world oil market and hence to ensure the oil security of China.Shandong Provincial Petroleum Industry Company ltd. is a state-owned petroleum chemistry circulation joint venture with the imported straight-run fuel as its main business, it is also the sole distributor in Shandong under SINOPEC. Hence, the present essay is aiming to, under the context of the increasing annual import and the overall opening of the domestic market, through the thorough research into the status quo of the outer environment and the future development tendency, and on the basis of general analysis of the internal resources and capability of the company, study and make a series of guidelines, policies, objectives and measures to direct the enterprise practices from a strategic perspective.Based on the above objectives, the data and materials applied in the essay are all drawn from the practical work both home and abroad. Among which the "two-way monopoly" operating model, the first of its kind domestically, was advanced by the更多还原