【作者】 阎鹤；

【导师】 诸葛铠；

【作者基本信息】 苏州大学 ， 设计艺术学， 2006， 硕士

【摘要】 中国现当代商业插图于20世纪90年代中后期在中国内地(不包括港、澳、台地区)开始兴旺。它的兴盛一是与西方现当代商业插图的传入、中国经济、广告业的发展有关;二是电脑、软件、网络的普及为中国现当代商业插图成为平民化艺术打下基础;三是数码艺术的盛行也是促进其兴盛的重要因素。中国现当代商业插图受大众审美取向的制约,同时它也引领着大众审美取向的转变,两者是辨证、互动的关系。从中国现当代商业插图的一般表现内容中,可以窥见当下大众审美的对象及大众审美心理。中国现当代商业插图为强调感官上的刺激。它与传统艺术既有差别又有关联。插图职业化在国外早已相当成熟。而中国内地的插图职业化才刚刚起步,插图专业的教育也跟不上市场需求。本文提出保护老插图艺术家、引进国外或社会上的插图人才、注重插图从业人员的培养以及教学大纲的建设等等拙见,望能对中国现当代商业插图及其职业化的发展有一点帮助。更多还原

【Abstract】 China Contemporary Illustration has been thriving in mainland from last decade of 20 century. The blossom of China Contemporary Illustration is in relation to the propagation of western contemporary illustration, the development of China economy and advertisement. The popularity of computer and Network make it more popular, the development of Computer Graphic Art also in favor of its evolution.Although the commercial essence of China Contemporary Illustration makes it to be conditioned by mass taste, At the same time, it also can lead to the transformation of public aesthetics. China Contemporary Illustration reflects the mass taste and the objects of mass aesthetics. All kinds of representations of China Contemporary Illustration show that everyone pursues personality and has their own appreciation.China Contemporary illustration is partly different from traditional arts, however, there are some arts principles in common.The professionalism of illustration is considerably ripe abroad, especially in America, Japan and Korea. However, it is underway in backland of China. The professional education of illustration also doesn’t meet the need of market. This paper presents ideas of protecting the old artists, introducing into talent, paying attention to the education and construction of didactical brief. I wish it may have some help to the development of China Contemporary Illustration and its professionalism.更多还原