【作者】 荀洁；

【导师】 杨新敏；

【作者基本信息】 苏州大学 ， 传播学， 2004， 硕士

【摘要】 目前国外许多主要针对女性的站点已经成为了为女性讨论共同关心的问题的重要空间，有不少还在努力传播并实施着旨在促进女性发展的内容。我国主要针对女性的互联网站点情况如何，目前在国内兴起历史较短的“女性与传媒”的研究中尚且缺乏，因此影响了人们对这一方面问题的认识与管理。 此次实施考察的主要目的是想要了解在互联网站的“女性频道”中，主要有哪些与女性相关的内容、形式和怎样的性别观、价值取向等在被广泛地传播，并希望在此基础上探讨可能的传播效果。本文实施的对三个网站中女性频道内容的考察，主要采取的是内容分析的方法，并辅以定性分析。考察发现三个频道的市场化运作与封建落后的性别文化观念、商品消费观念和竭力满足使用者需求的生存之道的合谋等，共同导致了女性在网络世界中“自己的一间屋”——“女性频道”中女性形象普遍边缘化的状态。针对频道中发现的问题，本文建议政府各相关职能部门和各传媒包括互联网传媒应当加强对女性、传媒从业人员以及全体社会成员正确性别观的宣传教育，加强对传媒的管理，严格按照相关规定实施对互联网的监测管理。 本文的考察只是一次粗浅的尝试，仍然存在许多的不足，希望能在今后的相关研究中加以改进。更多还原

【Abstract】 At present, a lot of foreign websites mainly directed at women have already become the important space discussing the questions of common concern to women , and some are still making great efforts to communicate and implement the contents that aim at bringing about an advance in women . How about websites mainly directed at women in our country is still scarce in the research of "female and media" which has relatively short history rising at home at present. So that influence people’s understanding of this sort of question and managing.The main purpose of this observe is to understand the contents mainly correlating with women, the forms and the sex view, the value orientation and so on, which are widely spreading in female channels, and to probe into the possible effect on the basis of these. The observation mainly adopts content analysis, supported by qualitative analysis. The observation finds that market-oriented operations, feudal backward sex culture ideas, consumption ideas, and the existence ways of trying their best to satisfy the user’s demands, lead to women’s state of the general edge together in the female "aroom of one’s own" in the net world--female channels. Directed at the questionsfound in the channels, the paper suggests that every relevant functional department of the government and every media including the media of Internet ought to strengthen propagation and education of correct sex view to women, media employees and all social members, and strengthen the management to the media, implementing the control management of Internet according to the relevant regulations strictly.The observation of this paper is only a rough attempt, which still has a lot of deficiencies to be improved during the relevant research in the future.更多还原