【作者】 潘虹艳；

【导师】 黄小原；

【作者基本信息】 东北大学 ， 管理科学与工程， 2005， 硕士

【摘要】 新的世纪是网络技术和信息技术飞速发展的时代。随着Internet的商业化，越来越多的企业试图通过网络进行交易，电子市场随即应运而生。电子市场最吸引人的地方，在于它可以构建一个虚拟的环境使买卖双方进行充分自由的交流，同时降低交易成本和价格，提高经营效率。目前，全球越来越多的企业已经开始把交易投放到电子市场中。他们都建立了自己的交易中心，从而使电子市场成为B2B电子商务的焦点。 本文在电子商务市场环境下，围绕与B2B电子市场的理论展开论述，主要论述了B2B电子市场的定义、类型、功能和原则、B2B电子市场的要求及利益、并对B2B电子市场供应零售协调的文献进行了综述，同时，根据B2B电子市场的分类，本文着重对第三方主导的B2B电子市场供应零售协调问题进行了研究，并且运用混合整数线性规划，通过改进模型的目标函数，对第三方主导的B2B电子市场供应零售协调进行建模，并用算例对该模型进行进一步阐述。最后，给出本文结论，并提出了进一步的研究方向。 本文所作的主要工作是： (1)论述B2B电子市场的定义、类型、功能和原则、B2B电子市场的要求及利益、并对B2B电子市场供应零售协调的文献进行综述。 (2)根据B2B电子市场的分类，对第三方主导的B2B电子市场供应零售协调问题进行研究，并在此基础上，为第三方主导的B2B电子市场供应零售协调建立了一个改进目标函数后的混合整数线性规划模型。 (3)对于第三方主导的B2B电子市场供应零售协调的混合整数线性规划模型进行算例计算及分析。更多还原

【Abstract】 The new century is an era that network technology and information technology develop rapidly. Along with the Internet commercialization, more and more enterprises attempt to carry out the transactions through the Internet. The main attraction of Electronic Market is as follows. It can build a virtual environment for both buyers and sellers. In this virtual environment, both buyers and sellers can communicate with each other freely. In addition, it can reduce the cost of transaction and the price of products. As a result, it increases the business efficiency. At present, more and more enterprises carry their transactions into the Electronic Market. They build their own trading center, therefore, the Electronic Market becomes the focus of B2B Electronic Commerce.In this environment, this thesis centers on the theory of B2B Electronic Market to launch the elaboration, including the definition, type, function and principal of B2B Electronic Market, need and benefit of B2B Electronic Market, besides, it summarizes the literatures of the supply-retail coordination of B2B Electronic Market. Whereafter, according to the type of B2B Electronic Market, this thesis focuses on the research for the supply-retail coordination of the third party centric B2B Electronic Market. Then, through improving the objective function, it puts out the model for the supply-retail coordination of the third party centric B2B Electronic Market using Mixed Integer linear programming (MIP) and describe the model further with a numerical example. At last, it puts forward the result of this thesis and further research.The main work of this thesis is as follows.(1) It puts forward the definition, type, function and principal of B2B Electronic Market, need and benefit of B2B Electronic Market; besides, it summarizes the literatures of the supply-retail coordination of B2B Electronic Market.(2) According to the type of B2B Electronic Market, this thesis focuses on the research for the supply-retail coordination of the third party centric B2B Electronic Market. Then, through improving the objective function, it puts out the model for the supply-retail coordination of the third party centric B2B Electronic Market using更多还原