基础教育网络信息服务中的用户研究

【作者】 石晋阳；

【导师】 李艺；

【作者基本信息】 南京师范大学 ， 教育技术学， 2006， 硕士

【摘要】 互联网经济时代下，中国的基础教育是一块大且极具诱惑力的市场。基础教育市场拥有职业鲜明的群体，有相对稳定的信息需求类别，在网民群体中占有足够多的席位，适合提供差异化的网络信息服务。在垂直服务理念的策动下，面向基础教育领域的网络信息服务越来越多地被开展起来，然而服务现状却不令人满意!究其原因，笔者发现用户对信息服务的观念发生了变化，用户更关注信息服务的专业化，精品化，个性化。 当前，用户的地位在各项网络信息服务中突显!本文以国家211工程项目“面向基础教育的垂直服务体系建构”为研究背景，分析了基础教育网络信息服务领域中用户研究的重要性，借鉴了其他相关领域的用户研究成果和启示，从共性服务和个性服务两方面界定本项目推进过程中“用户”的研究内容，呈现了项目推进过程中对“中小学教师网络信息需求和检索行为”调查过程及结果，并设计了用户参与的几个关键策略，最后论证了个性化服务和用户的密切关系。 本文的研究成果是在网络信息服务的服务周期和服务形态两维度间探索出用户研究维度的研究内容，并实践于具体项目需求中，提炼出一套在专业网络信息服务中研究基础教育用户的流程和方法。更多还原

【Abstract】 Under this Internet economical time, China’s elementary education has a large and enormous attractive market. The elementary education market has the community with bright occupation and the relatively stable information need categories, and holds enough seats in the web community, so it is suitable to provide diverse network information services. Under the vertical service idea, there are more and more network information services developed for the elementary education domain, however the present service situation is not actually satisfying! Investigating its reason, the author discovered the users had changed their idea of information services, and had paid attention to these characters of information service: specialization, high-quality and personalization.Presently, user’s importance reveals suddenly in each network information service! In the context of "vertical service system for K12",one of the country projects for 211 universities, This thesis has analyzed importance of user research in the elementary education network information service domain, has profited results and enlightenment from user research works in other correlation domains, and explores the research content from the general service and the individual one in the project process. Firstly it presented the investigation process and the result of the survey "network information needs and the retrieval behavior of the elementary and middle school teachers" in the project advancement process and designed several essential strategies of user participation, finally it proved close relations between personal service and users.Research results of this thesis are as follows .the author explored the research contents in the user research dimension during the cycle and sorts of the network information service, carried out it in the concrete practice, and refined a suit of research methods of the elementary education user in the specialized network information service .更多还原