当代都市报副刊生存及发展研究

【作者】 陈昊；

【导师】 顾理平；

【作者基本信息】 南京师范大学 ， 新闻学， 2006， 硕士

【摘要】 本文以当代都市报的副刊为主要研究对象，以影响都市报副刊生存变革的生态环境因素，主要是90年代后社会时代生态、文化生态和媒体业内生态的变革为背景，对都市报副刊在百年历史里一脉传承的发展规律、当代都市报副刊的构成、功能定位、代表性题材与类型分析、都市报副刊存在的可能性与必要性、未来生存对策等问题进行了探讨。全文共分四章： 第一章，对都市报副刊的历史进行了简要的回顾，并从中试图归纳出副刊发展的一些规律，并以之为当代副刊生存现状“何以为是”打好研究基础。 第二章，从当代都市报副刊的生态环境，主要是社会时代、文化、媒体业内三方面的现状特征，研究了上述环境是如何对当代都市报副刊的风格、构成等施加影响的。 第三章，对当代都市报副刊的现状进行研究，探讨了其在新时期功能上拓展为“新闻纸”、“休闲纸”和“服务实用纸”：分别对大文化副刊与服务实用类副刊这两大副刊类别的代表性题材和特征进行了归纳论述。 第四章，对当代都市报副刊生存问题的反思及发展前景、生存对策的探询。文艺副刊的走向、服务性副刊广告化倾向是其生存的两大瓶颈。副刊本身独特的文化魅力、报纸竞争的需要、报纸发展成熟期的到来将对副刊的继续存在价值给予肯定。副刊应从加强策划，提高版面动态感、培育品牌价值、吸收网络文化、加强视觉元素等诸方面进行改革，才能适应时代需求。更多还原

【Abstract】 This text takes the supplement of the contemporary newspapers as the main research object, in the changing background of the contemporary ecosystem environment factors, which mainly include social ecosystem, the cultural ecosystem and the medium industry after 1990’s.According to inquiring into the change of the the supplement’s ecosystem and the history regulation, this text analyzes the system composing, funciton, the representative topic and type, the existence of possibility and necessity, the developing countermeasures in the future etc. The full text is totally divided into 4:Chapter 1, from the brief review of the supplement’s history, this text try to induce some regulations about the supplement’s developing, and take it as a research preparation about the contemporary condition of the supplement.Chapter 2, analyses the reason of the supplement structure, style respectively in virtue of the theories about society,audience,medium system interaction,and how the above-mentioned factors make impact on the supplement.Chapter 3, carry on the research to the supplement’s present condition, especially about the expanding function such as" news papers"," recreational papers" and" practical papers" in new period.It also respectively research on" the big cultural supplement" and" the serving supplement",analyzes their representative type and charac--teristics.Chapter 4, inquire into some problems of contemporary supplement and give some countermeasures on the development. The existence and tendency of the literature supplement and the tendency of advertisement on the service supplement is the two greatest bottlenecks. The special cultural power of the supplement, the demand of the newspaper competition and the arrival of the mature competition period will affirm the existence value of the supplement. The supplement should strengthen the plan, exaltation dynamic feeling, grow the brand value, absorb the network culture and strengthen the sense of vision factor. According to carrying on this reform, the supplement then can adapt to the contemporary environment.更多还原