我国体育产业资本运营体系的探析

【作者】 刘远祥；

【导师】 李文辉；

【作者基本信息】 南京师范大学 ， 体育教育训练学， 2006， 硕士

【摘要】 当今世界，体育产业已成为世界上许多国家国民经济的支柱产业之一。中国加入WTO和北京申办2008年奥运会的成功，以体育产业等10大产业作为21世纪我国第三产业重点发展的国家战略的出台，已为我国体育的产业化和商业化在有利的国际大环境支撑下提供了一个极好的发展契机。然而在以投资为主拉动国民经济增长的我国，却存在诸多不利于资本注入体育产业的因素，如金融工具单一、投资政策错位、政府和社会投资领域不明确、收入消费预期不确定性等。资金不足已成为我国处于起飞阶段的体育产业向成熟阶段迈进的“瓶颈”。而哈罗德-多马模型、罗斯托的起飞理论都突出强调了资本积累对产业发展的决定性作用。如何使我国的体育产业走出发展的资本困境?如何实现我国体育产业资源的优化配置和低成本高效益的扩张? 正是基于上述体育产业的发展背景，本文采用文献资料调研、逻辑思维、演绎分析、实证分析与规范分析、专家访谈法等方法，剖析了体育产业筹集资金的制约因素，从拓宽体育产业发展的投融资渠道——资本运营的起点出发，描述了体育产业资本运营的特征，在对我国体育产业资本运营的必然性进行了系统的分析后，设计了一个由内核运作层(我国体育产业资本运营的实现方法)和外核支撑环境层(实现我国体育产业资本运营的外部支撑环境)构成的体育产业资本运营体系。更多还原

【Abstract】 Nowadays, sports industry has become one of the main industries of national economy in many countries of the world. On one hand, China has entered WTO and successfully won the right to host the 2008 Olympic Games, meanwhile the national strategy of giving priority to develop the 10 tertiary industries including sports industry has been put into practice; on the other, the international environment is relatively stable; both of which provide a superb moment for the industrialization and commercialization of Chinese sports. However there still exist many factors that prevent the inflow of investment into sports industry, such as the singleness of the financial means, the misplacement of investing policies, the uncertainty of governmental and social investment, and the unsteadiness of income and consumption expectations and so on. Under capitalization has become a bottleneck in developing our sports industry. While both the multi-horse model of Harold and the flying-off theory of Rostow emphasize funds-collection play a decisive part in the development of industry. Then how to get our sports industry out of such plight? And how to optimize and expend enterprises at low costs and high benefits for our sports industry?By using the method of literature and logical analysis, questionnaire, expert interview, deduction, this paper not only explore the constraining factors in funds-collection of sports industry, but describe the capital operation system of sports industry based on broadening investment and financial channels of it. After systematically analyzing the necessity of capital operation system of sports industry, this essay has designed a capital operation system of our sports industry composed of two layers: one is the core-operating layer(the methods of stimulating the capital operation system), the other is the outer-supporting layer(the favorable environment for the capital operation)更多还原