【作者】 刘琦翔；

【导师】 周世祥；

【作者基本信息】 成都理工大学 ， 科学技术哲学， 2006， 硕士

【摘要】 绿色消费的兴起在全世界的范围内掀起了一场绿色的浪潮，但是绿色消费的发展却出现了一些值得关注的问题，主要表现在两个方面，一方面是绿色消费认识的片面化；另一方面是绿色消费行为的概念化。现实的问题唤起了我们对绿色消费新的思考。 深层生态学产生于20世纪70年代，是当代西方生态哲学中激进环境主义思想的主导力量。它以“自我实现”和“生态中心主义平等”两个最高原则作为其立论基础，它不同于浅层生态学，主张要对人的价值观念和现行的社会体制进行根本的改造，把人和社会融于自然，使之成为一个整体，从而解决生态危机和生存危机。 深层生态学的主张以及其合理的理论内核为深化对绿色消费的认识提供了新的视角和启示。首先，启示我们在更深的层面上关注绿色消费，提出了绿色消费需要树立人与自然和谐的生态价值观、公正的消费观以及适度的消费观。其次，在实践上，主张保持适度人口，培养绿色消费行为，发展绿色技术以及推动绿色消费运动。 当前，我国绿色消费的发展也存在问题和障碍，立足我国绿色消费的现状与障碍，认为我国绿色消费面临市场需求障碍、意识障碍、价格障碍、生产障碍、消费环境障碍、能力障碍以及外部性障碍。针对这些障碍，提出需要政府、企业、消费者、消费者协会、民间环保组织等各方齐心协力，并在全社会建立一种确保绿色消费的机制，才能保障我国绿色消费的健康发展。更多还原

【Abstract】 The rise of green consumption has induced a green tide within the range of whole world, but some questions of meriting attention have appeared in the development of green consumption, one is that the unbalanced and superficial understanding of green consumption, the other is the conceptualization of green consumption behavior. Therefore, the realistic question has aroused our new thinking to green consumption.Started in the 20th century, as radical environmental doctrine leading strength of thought in the contemporary western ecological philosophy, deep ecology founded itself with the two supreme principles of "Self-realization and Eco-centrism equality". Different itself from shallow ecology, it advocates the revolution on the sense of human value and present social system. It melts human beings and society into nature and makes them into one and solves the dangers of survival and ecology crisis.Deep ecology to advocate and its rational theory kernel has offered us a new visual angle and enlightenment for deeply understanding of green consumption. First of all, it enlightens us to pay much more attention to green consumption, and put forth the one theory of green consumption to cement harmonious ecology value between human and nature and square and reasonable consumption notion. Secondly, It, in practice, advocates maintaining a reasonable amount of people, cultivating the behavior of green consumption and impel the campaign of green consumption.At present, development existing problem and obstacle of green consumption of our country are based on current situation and obstacle of green consumption of our country, author think that our green consumption is confronting with the market demand obstacle, consciousness obstacle, price obstacle, production obstacle, consuming environmental obstacle, ability obstacle and outside obstacle in green consumption of our country. As far as these obstacles are concerned, government, enterprises, consumers, consumers’ associations, non-government environmental protection organizations, etc. need to work coordinately, and under the mechanisms which the whole society guarantees green consumption to ensure the sound development of green consumption of our country.更多还原