【作者】 唐秀丽；

【导师】 邱扶东；

【作者基本信息】 华东师范大学 ， 旅游管理， 2006， 硕士

【摘要】 旅游消费是一种社会现象，又是一种文化现象，反映了人们追求高质量生活的美好愿望，是国民素质提高的表现。对旅游消费从经济、文化、社会等角度进行研究，引导其正确发展，具有非常重要的实践意义。本论文即是从文化的角度对其进行研究，以上海市民的旅游消费文化为研究对象，按照定性与定量相结合以及比较研究的研究原则，运用问卷调查法和档案研究法对上海市民旅游消费文化中的旅游消费对象、旅游消费价值观念和旅游消费行为模式三个方面进行了实证研究。 本论文拟在通过调查问卷获得的宝贵信息的基础上，具体探讨上海市民旅游消费文化的发展历程、发展现状、影响因素和作用等四个方面，阐释上海市民旅游消费文化的在转型时期、多元化时期和入世之后三个阶段的特点，分析上海市民旅游消费文化的特征，发现其所存在的问题，系统分析影响上海市民旅游消费文化的主要因素：文化因素、社会因素、经济因素和产业因素，论述上海市民旅游消费文化对提高社会生活质量、促进旅游产业健康发展和提升城市发展水平等方面的积极作用。最后做出了总结，并针对上海市民旅游消费文化中存在的问题提出了相应的对策建议。 本论文共分为六个章节：第一章绪论，第二章上海市民旅游消费文化发展历程研究，第三章上海市民旅游消费文化调查研究，第四章上海市民旅游消费文化影响因素研究，第五章上海市民旅游消费文化作用研究，第六章总结与对策。更多还原

【Abstract】 Tourism Consumption is not only a social phenomenon but also a cultural phenomenon, which reflects people’s nice wishes for pursuiting of high quality life and the promotion of people’s quality. It has an important practical significance to study and guide correctly tourism consumption at all aspects such as economic, social, cultural and so on. This paper that deals with Shanghai citizens’ tourism consumption just studys tourism consumption in the cultural light, and the research principle is the combination of qualitative research with quantitative research and comparative research. By employing the questionnaire method and archive study method, this paper study demonstratly the subjects, the values and the patterns of behaviors of tourism consumption of Shanghai citizens’ tourism consumption.This paper is planning to explore the development course and actuality, the modifying factors and the functions of Shanghai citizens’ tourism consumption, elucidate the staggered characteristics at transform period, mixed period and the period after WTO entry on the basis of information getting fom the questionnaire. It also analyses the characteristics, problems of Shanghai citizens’ tourism consumption and the modifying factors which includes culture factor, social factor, economic factor and industrial factor by the numbers. Then, it discusses that Shanghai citizens’ tourism consumption plays the positive part in improving the quanlity life, promoting the development of the tourist industry soundly and stepping up the urban development level of Shanghai. At last, it gives a summary and suggestions pointed to the problems.This paper has six chapters totally, following: Chapter 1, Preface; Chapter 2, The research of the development course of Shanghai citizens’ tourism consumption; Chapter 3, The investigation and research of Shanghai citizens’ tourism consumption; Chapter 4, The modifying factors research of Shanghai citizens’ tourism consumption; Chapter 5, The function research of Shanghai citizens’ tourism consumption; Chapter 6, Conclusion and countermeasures.更多还原