【作者】 李宪友；

【导师】 蔡玉程；

【作者基本信息】 吉林大学 ， 企业管理， 2006， 硕士

【摘要】 汽车工业一直是我国的支柱产业,而汽车后市场的发展则是这几年刚刚兴起。我国汽车后市场经历了从计划经济到市场经济,从卖方市场到买方市场的转变,WTO规则、法律的规范以及国内外市场的接轨都对我国汽车售后服务企业发展战略的制定提出了新要求。“只要有1美元的车在路上跑,那它就会牵扯出至少8美元的汽车售后服务!”这句话在国外已成为共识。尽管我国汽车后市场存在着巨大的利润空间,但在未来的几年里,国外的汽车售后服务企业巨头进入中国市场是必然的,国内汽车后市场将面临激烈的竞争。本文通过对国内外汽车后市场发展历程的比较分析,以及对国外几类成功汽车售后服务企业发展战略的具体研究,揭示了我国汽车后市场现阶段存在的部分问题。结合目前我国汽车售后服务企业所处环境的战略分析,我们明确了企业所面临的机遇和挑战,同时指明了国内汽车售后服务企业所具备的优势和劣势,为企业发展战略的制定奠定了基础。本文运用博弈论理论对国内汽车售后服务企业的发展战略的制定提出了一系列关于联盟战略、差异化战略的思想,希望能为国内汽车售后服务企业在未来经营发展中战略的制定起到启示作用,同时对于国内汽车工业的发展提供多一点对汽车后市场的关注。更多还原

【Abstract】 After the automobile reduce price in the year of 2004, local whole car market has already enter into tiny benefit ages, and the words of automobile’s after-service market also appears multifariously in our visual field. According to the automobile industry of the abroad, the local automobile industry development is very not mature, being in need of own independent brand.Not only parts of local automobiles be produced the factory by some large automobiles of abroad to provide of, each big transnational corporation of now still the automobile that the vision put on the domestic after-service market which is just model - this piece of" big cake" . Currently, compared with the western nation, the local automobile after market in the need has already exist but the market is not mature. The market condition is advantageous to the industrial development maturity of local automobile after studying the local automobile. At the time of have a foothold present condition of market after studying the local automobile, the development process of the market after the domestic and international automobile of review, This text make use of the more analytical method, to the domestic and international automobile behind the growth mileage of the market carried on the basic analysis, The usage move the analytical method that static state combine together to the our country automobile behind each stage of market of characteristics does meticulous analysis. Pass the SWOT analysis method to current local automobile which is market in the after-sales service business enterprise face of profession condition do an analysis,Put forward the future development strategy of the market after-sales service business enterprise in our country automobile,thus for business enterprise the manager draw up the valid development strategy to provide the reference.This text is divided into six parts totally.Chapter 1 is an introduction.That part explained the background motive,更多还原