【作者】 王艺；

【导师】 吕长江；

【作者基本信息】 吉林大学 ， 企业管理， 2006， 硕士

【摘要】 城市公共交通作为城市社会大生产的第一道工序,在经济建设和社会发展中起着不可替代的作用。在长期的计划经济体制下,公交企业的管理和经营有着非常浓厚的政府行为色彩,但随着市场经济的不断发展和人民群众生活水平的不断提高,人们对城市综合服务功能的需求越来越高,为适应变化,求得企业自身的生存和发展,越来越多的城市公交企业将竞争的重点放在体制创新和机制创新上来。特别是城市经济的快速发展和经营垄断性的打破,经一步增强了我国公交企业的忧患意识和深化改革的紧迫性。长春市公交集团是经当地政府批准,从原公交公司基础上重组,于2001年成立的市属国有独资大型企业。随着城市经济快速发展,集团的生存环境出现急剧变化,所面临的各方面的竞争日益激烈,企业面临的挑战日益艰巨,尽管重组后,集团对企业经营和管理体制进行了改进,但是,在当前的形势下,集团有必要重新分析经营环境的变化,正确把握市场发展的机遇和挑战,制定新的企业发展战略规划。本文运用战略管理理论知识,结合企业实际,通过对企业内外环境分析,识别外部机会和威胁,确定内部强势和弱势,重新构思企业使命和战略目标,进行战略分析,做出战略选择,探讨新战略的实施策略,为企业发展和壮大提出建议。更多还原

【Abstract】 Support in fast evolution and country of our country’s urban economy under the background of development of public communication in a more cost-effective manner,Once there were public transit groups of the market of Changchun of brilliant history in planned economy era,As a typical old state-owned enterpriseWith the development thoroughly of the market economy of our country, the rapid change has appeared in the living environment of enterprises, the competitions of various fields faced are fierce day by day, the group has not changed the clear development strategy according to the situation in time and changed in time. The crisis appears in group’s management . Research of thesis this analyze from group external environment condition change and internal environmental resources two respects are started with, combine the actual conditions of the group, use enterprise’s strategic management and market competition theory to carry on research and discussion to the development strategy of the public transit group of Changchun.The main content herein and writing frame .Part one Summary of the urban public transport .Introduced development scale and industrial structure of urban economy in this part at first and rationality. The constant enlargement of the city size , improvement by a wide margin of urbanite’s income, has further promoted the development of market of urban passenger traffic. Meanwhile, the irrationality of the industrial structure of our country is outstanding day by day. The contribution rate of the tertiary industry is very low, even is lower than some developing countries with comparatively backward economy. Promote the tertiary industry, especially service trade, has already become one of the goals of " eleven five " planning of our country. The service trade will become the更多还原