【作者】 李红；

【导师】 吴小丁；

【作者基本信息】 吉林大学 ， 工商管理， 2006， 硕士

【摘要】 国际汽车行业的飞速发展也给汽车零部件行业带来了巨大的发展空间。许多汽车零部件企业尤其是技术密集型企业纷纷在零部件生产的东道国设立研发中心。然而随着汽车行业发展的步伐放缓,在行业发展的高峰期建设的企业逐步出现了能力过剩的情况,并且汽车行业的模块化发展必然会带来各个汽车零部件企业的重新洗牌,那些能够在自身领域中表现出色的供应商企业都采取各种措施调整企业的战略,强化公司的管理,为主机厂做更好的服务。本文认为,海拉研发中国公司要从一个传统意义上独资企业在华的研发中心,主要服务于中国市场的产品设计开发公司转变成为参与全球公司的整体资源配置,成为具有国际竞争力的设计开发公司。在此过程中,其服务的理念,管理的方式和运营的战略都要做出相应的调整。本文的研究将对当今全球企业合理地在世界范围内优化资源配置,从而提高对客户的服务质量,增强整个集团的竞争力,从而取得最佳的长期总体效益具有重要的实际意义。更多还原

【Abstract】 With the incorporate world economy most of the multinationals implement the seven seas stratagem. They establish local development company so that they can keep the competition on the marketing. They should get as much as the customer’s requirement and adjust the structure of the products. After that, they should take good use of the advantage of the local country and deploy the worldwide resource, thereby upgrade the profit of the whole group.Germany Hella Lighting Company has over 100 years history, she has established almost 150 companies in 43 countries in all of the world. Both the technique and yield are on the top of the world. In 1985, Hella came to China and then founded single-owned R&D center in 2003. Her internal customers are mainly for Chinese marketing.Recently, there is descendent tendency of the R&D center work capacity. The reasons are as follow: The first, the automobile supplier are effected by the Chinese automobile industry status. The second, it is the result of severity market competition. The third, the advanced product can’t development in China because of the limit of the technique. The fourth, function type organization effects badly the development for the company.Generally, the mainly two countermeasures for over capacity are cutting down the capacity, such like reduce the stafftrimmer, and enlarging the portfolio. We should chose the second one after balance the advantages an disadvantages. Then bring forward the idea of oversea business. From the good reverse thinking for the advanced order get by fremdness we can also think that Chinese company also can extend the business to the international, to make the middle and low market for international. The company can’t only get more order from international market but also can strong support the Chinese market. In the future the OEMs begin to purchase in the world更多还原