【作者】 高滢；

【导师】 李建华；

【作者基本信息】 吉林大学 ， 民商法学， 2006， 硕士

【摘要】 本文遵循市场经济的发展的规律,通过对形象权内涵及外延的论述,归纳总结出这一权利的概念、内容、客体及类型归属,进而借助生活中的典型案例分析了我国形象权民法保护的现状及不足,并提出完善相关法律制度的建议。形象权的提出,归因于社会经济生活的发展。作为一种无形财产权,它是将蕴含商业信誉、具有商业流通价值的形象进行商业性使用的权利。但在我国现阶段,形象权仍属一种应然的法益而非实然的法定权利,因而谈不上法律对它的规范,虽然,形象权在我国现行法律框架内或通过人格权法、或通过著作权法抑或通过商标法等可以得到一定程度的保护,但在大多数情况下都很难得到圆满的解决或使得法律适用很难自圆其说。因此,现阶段,完善相关立法来弥补我国现行法律对形象权保护的不足是势在必行的。更多还原

【Abstract】 Merchandising right is a kind of new-type right appearing in the modern social economic life. Study on it doesn’t finalize the design yet abroad and start just in China. The question of merchandising right originated from Britain and America. It was mainly a right that can be established and developed in the legal prejudication. In our country, it still belongs to a kind of right legal benefit but not real one, so the law has been restricted to its standard. Although in our country present law frame,it can be protected by copyright-law, personality power law and trademark-law,but it is very difficult to obtain the complete solution or it causes the law to be suitable very difficultly to justify oneself. Some scholars put forward to introduce concept of "merchandising right" in our country’s existing legal system, then a lot of questions are very easily solved. But because this is a new- type right appearing in modern social economic life, the foreign justice only has several decades of history to discuss this, but this is touched only in our country’s theory and practice circle. Therefore, it is necessary to systematically study the concept , content , object , right type ownership , coincidence and conflict with other civil right , and position among our country civil right system of merchandising right . This article is divided into three parts which has carried on the discussion to the above question.The first part is“The concept and nature of merchandising right”. To combine the definition of the merchandising right concept by domestic scholars, in my view, the so-called merchandising right refers to intangible proprietary used commercially to contain business reputation, role or role’s更多还原