【作者】 周健；

【导师】 陈新生；

【作者基本信息】 合肥工业大学 ， 设计艺术学， 2006， 硕士

【摘要】 在市场营销学的范畴里,市场是指一切具有特定需求和欲望,并且愿意和能够通过交换来满足这些需求或欲望的潜在顾客。所以面向市场就是面向这些潜在顾客(即面向用户、面向消费者)。面向市场的设计不同于面向设计师的设计。面向设计师的设计往往主要凭借设计师个人的专业知识和经验进行,但是室内设计不同于艺术品,设计师不一定能够完全代表用户,室内设计是为用户而设计,而不是为设计师自己。 面对市场的激烈竞争,如何将设计创新不断的进行下去,以及在这个消费文化为主体的时代,如何将大众生活中经济、美学和道德的混乱统一于可持续发展的有机形态,将绿色生态意识通过设计渗透到消费文化中,有很多学者对以上的问题进行了研究。更多还原

【Abstract】 The market means everything has the particular need and desire, and would like to with can pass to exchange to satisfy the latent customer of these needs or desire. So face to a market be face to these latent customers.(face to customer and face to consumer namely)The design that faces to a market differs from a design of face to the designer.The design that faces to a designer usually main with lend the designer personal professional knowledge and experience to carry on, but the industrial product differ from an art object, the designer not necessarily can represent customer completely, the product is for the customer design to produce, not is designer’s oneself.Face to the fierce competition of the market, how will design innovation continuously carry on descend go to, and is an ages of corpus in this consumption culture, how live the public in the economy,the esthetics and morals disorder to unify in can keep on the organic appearance of the development, pass green ecosystem consciousness the design seep through consumption culture in, there are a lot of scholars to carry on a research to the above problem.更多还原