铁路制服的研发

【作者】 李娟；

【导师】 王璇；

【作者基本信息】 天津工业大学 ， 设计艺术学， 2006， 硕士

【摘要】 在现代信息社会里,交通和通讯的发展,逐步缩短了地球空间的距离,公路、铁路、航空、水路和管道运输形成了国家综合交通运输网络,成为现代社会经济生活的重要支柱。铁路要想争取更多的客、货源和市场份额,保持赢利,除了不断提高技术手段和服务质量,竞争的重要手段之一就是通过形象管理,广泛宣传铁路的优良服务和业绩,塑造铁路的良好形象,争取更多公众群的理解和支持。 铁路制服作为一个宣传铁路形象极为有利的方式,多年来,逐渐受到了铁路部门的重视,但从设计角度而言,与目前国际铁路制服的发展以及运输行业的竞争对手相比,发展还相对缓慢,重视还远远不够,并没有发挥出铁路制服的潜力和作用,暴露出诸多的问题:款式陈旧,色彩混乱,面料档次低,标识不明,结构不合理等等。 本课题的目的就是为了解决中国铁路制服存在的这些问题,从理论角度、设计角度和结构角度三方面对中国铁路制服进行全面的分析和研究,为现今中国铁路制服的改进和今后铁路制服的设计和研发提出有效的建议和方案。 本文首先从理论上说明铁路制服在CIS战略中的作用,阐明铁路制服对于铁路形象和铁路管理的积极作用;从设计角度研究中国铁路制服的发展和市场现状,并通过分析铁路制服功能发挥过程中传递作用,发现目前铁路制服实际存在的问题和有待改进的方面,从而为铁路制服的设计奠定一定的理论基础和参考。 设计上具体落实到对款式、面料、色彩和配饰这几大设计要素的分析,并根据分析提出相应的设计创新方案。 结构上根据铁路制服的设计需要对女装原型进行修改,提出三种基型的方案,从衣袖和领型等具体方面探讨如何改进和提高铁路制服的功能性,最后将之运用于铁路制服的款式创新方案,进行纸样设计。更多还原

【Abstract】 In modern information society, the development of transportation and communication reduced the terrestrial distance gradually. The highway, the railroad, the aviation, the waterway and the pipeline transportation have formed the national synthesis transportation network, becomes the mainstay of modern economy life. The railroad wants to win over more guests, more source of goods and more market share to maintain his profit, except develop technology and service, one of important methods is image management, widely propagandizes the railroad service and achievement, molds the good image of railroad, strives for the understanding and the support of more public group.The rail uniform as an advantageous way to propaganda image of railroad has been valued for these years, but comparing with the international rail uniform as well as his competitors in design, development is relatively slow, recognition is also insufficient. Our rail uniform has not displayed his potential and function, exposes many questions: obsolete design, chaotic color, low material quality, unclear mark, unreasonable structure and so on.The goal of this topic is for solve these problems which the Chinese rail uniform exists. From the theory, the design and the structure tripartite carries on comprehensive analysis and research to Chinese rail uniform, puts forward effective proposals and plans for Chinese rail uniform.This article first theoretically shows the function of rail uniform in CIS strategy, expounds that the rail uniform plays the positive role in the railroad image and the railway administration;though studying the development and the market situation of Chinese rail uniform, and analyzing transfer function through the rail uniform, discovers actual problems and aspects which need to be improved, at last lays the certain rationale and the reference for the rail uniform design.Though analyzing style, material, color and accouterment on design aspect, puts forward corresponding projects of innovation.In the structure, amends female attire prototype according to needs in rail uniform design, proposes three prototypes. From the structure of sleeves and collar discusses how to improve the function of rail uniform, finally exerts them into innovation.更多还原