【作者】 陈莉；

【导师】 朱明健；

【作者基本信息】 武汉理工大学 ， 设计艺术学， 2006， 硕士

【摘要】 商业景观设计在所有景观设计的项目中规模虽不大,项目数量虽没有居住小区的多,因其往往位于繁华而人流量大的商业中心区,所以商业景观设计项目的受众群最大、使用率最高。 今天商业中心不再只是狭义的买卖商品进行货物流通的场所,而是更注重综合,使商业中心成为人们社交、游戏和休闲的公共场所。在现代的商业中心设计中更强调空间的体验性,使人们在享受购物快感之时更重要的是享受这种现代商业空间所带来的新奇有趣的体验。同时,现代商业地产的设计师和开发商们也明确认识到商业空间建筑、景观设计应该承担城市公共空间的职责,以吸引更多的消费者前往消费。现代商业空间的设计理念对商业环境提出了更高的要求,向消费者提供不同层次、不同目的的空间尤显必要和重要。商业环境建设的意义不仅在于为消费者提供优越的购物环境,同时它还对消费者生活方式具有很大的影响,因此商业环境建设具有前瞻性,而随着我国经济水平与大众消费水平的迅猛发展,对商业环境景观规划设计的研究是非常有意义的。 第一章绪论部分主要对课题的选题来源、课题研究的背景、目的、意义和课题研究的现状作了一个基本的概述。 第二章首先对我国现代商业地产类型状况作了概述。将我国商业地产项目类别分为四种,并对这四种商业空间进行分析。 第三章主要系统的分析了消费者商业环境行为。从消费者的动机和需要、购物的心理行为与行为方式等方面分析了消费者的购物心理。 第四章主要通过第三章的对消费者行为的分析,归纳总结商业景观设计中应该遵循的原则,为商业景观的设计提供一个基本的设计依据。 第五章主要通过对商业空间的归纳和分析,明确总结出商业景观设计的重点与其它设计类型。然后从景观空间因素入手进行商业景观塑造的分析,并指出设计中应多加推敲的问题。 第六章结合商业景观设计的实例,对六本木山城市综合体景观设计的景观实态进行调研与理论分析。更多还原

【Abstract】 The scale of commercial landscape design although is not big in all landscapes design project, the project quantity although has not lived the plot to be many. Because it is located at big lively commercial central area, the numerous groups of the commercial landscape design project is biggest and the utilization ratio is been highestToday the business center no longer only is the narrow sense business commodity carries on the cargo circulation the place, but pays great attention to the synthesis, makes the business center to become the people public relations, the game and the leisure public place. In the modern business center design emphasized the experience, causes the people in to enjoy when the shopping pleasant sensation more importantly to enjoy the novel interesting experience which this kind of modern commercial space brings. At the same time, the modern commercial real estate designer and the developers also is clear realized the commercial space construction and landscape design should undertake the city public space responsibility, attracts more consumers. The modern commercial space design idea proposed to the business environment a higher request, provides the different level and the different goal space to the consumer reveals essential and important. The business environment construction significance not only lies in the consumer provides the superior shopping environment, simultaneously it also has the very tremendous influence to the consumer life style, therefore the business environment construction has foresightedness, but along with the our country economical level and the populace consumption level swift development, study on the business environment landscape design is extremely significant.The first chapter made a basic outline about the topic research background, the goal, the significance and the topic research present situation.Second chapter first has made the outline to our country modern commercial real estate type condition. Divides into four kinds of our country commercial real estate project and carries on the analysis to these four kinds of commercial space.Third chapter analysis consumer ’ s business behavior. From consumer’s aspect motive andneed, shopping psychological and behavior way has analyzed consumer’s shopping psychology.Fourth chapter mainly through the third chapter to the consumer behavior analysis the principle which in the induction summary commercial landscape design should follow, provides a basic design basis for the commercial landscape design.Fifth chapter mainly through to the commercial space induction and analysis, summarizes the commercial landscape design key point and other design types. Then obtains from the landscape space factor carries on the analysis that the commercial landscape molds, and pointed out question in the design should deliberate.The sixth chapter union commercial landscape design example, analysis six wooden mountains cities complex compound landscape design, carries on the investigation and study theoretical analysisThe thesis through a series of commercial landscape investigation and study, as well as to the massive designs example and in the material analysis foundation, connects with now and the future development tendency, has discussed the modern commercial landscape design, will develop our country commercial space landscape design by the time to the contemporary.更多还原